MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO2062 | Applied Statistics | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Dr. Öğr. Üyesi SERKAN YEŞİLYURT |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYSE ERTUĞRUL BAYKAN Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | None |
Course Objectives: | To apply and interpret the results of a variety of statistical techniques from both descriptive and inferential statistics |
The students who have succeeded in this course; 1. The concept of the sampling distribution and to compute probabilities related to the sample mean and the sample proportion 2. To construct and interpret confidence interval estimates for the mean and the proportion 3. The basic principles of hypothesis testing and how to use hypothesis testing to test a mean or proportion 4. How to use hypothesis testing for comparing the difference between the means and proportion of populations 5. How to use one-way and two-way analysis of variance to test for differences among the means of several populations 6. How and when to use the chi-square test for contingency tables and how to use the chi-square test for a variance or standard deviation 7. How to use regression analysis to investigate the relationship between variables. |
Sampling and Sampling Distributions Sampling Distribution Properties Point and Interval Estimates Confidence Interval for population mean Confidence Intervals for the Population Proportion, π Fundamentals of Hypothesis Testing: One-Sample Tests Hypothesis Testing for Mean and Proportion Two-Sample Tests for Mean Two-Sample Tests for Proportion One-Way Analysis of Variance Two-Way Analysis of Variance Chi-Square Tests and Nonparametric Tests Introduction to Simple Linear Regression |
Week | Subject | Related Preparation |
1) | Sampling and Sampling Distributions | |
2) | Point and Interval Estimates | |
3) | Sampling Distribution Properties | |
4) | Confidence Interval for population mean | |
5) | Confidence Intervals for the Population Proportion, π | |
6) | Fundamentals of Hypothesis Testing: One-Sample Tests | |
7) | Hypothesis Testing for Mean and Proportion | |
8) | Review | |
9) | Two-Sample Tests for Mean | |
10) | Two-Sample Tests for Proportion | |
11) | Analysis of Variance | |
12) | Chi-Square Tests and Nonparametric Tests | |
13) | Introduction to Simple Linear Regression | |
14) | Review |
Course Notes / Textbooks: | Basic Business Statistics Concepts and Applications Mark L. Brenson, David M. Levine, Timothy C. Krehbiel, Pearson Education Prentice Hal. |
References: | . |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Study Hours Out of Class | 14 | 7 | 98 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |