NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EUR4352	Intellectual Property Rights	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to provide the students with the concept and subjects of intellectual property rights. The protection of copyrights, patents, trademarks and industrial design rights will be looked at. Their place and use will be elaborated based on the relevant cases. A focus will be given to the international agreements on this issue as an effort of harmonization. The principle of free movement with IPRs will be elaborated together with limitations to these exceptional rights.

Learning Outcomes

The students who have succeeded in this course;
I. Define which rights are protected under the Intellectual Property Rights (IPRs) of the EU.
II. Assess trademarks, patents, industrial design rights and copyrights in the relevant course material.
III. Differentiate between trademark, patent and industrial design rights.
IV. Compare the rules of IPRs with the Competition Policy rules and assess the restrictive aspects of the latter.
V. Analyze the relationship of IPRs with the rules of Free Movement of Goods, Services, Persons and Capital of the Common Market.
VI. Assess the place of EU IPR regulations and directors with the international treaties on IPR.
VII. Define the place of IPR rules in the block exemption regulations of the EU.
VIII. Compare and contrast EU IPR rules with the rules of the WTO.

Course Content

The concept of Intellectual Property Rights
International Treaties and Agreements – Harmonization efforts of Intellectual Property Rights
Patent Law and Utility Models
Trademark Law
Industrial Design Law
Geographical Designations and Topographies of Semiconductors
Related Rights (Neighboring Rights)
Copyright Law
Copyright on the Internet
Use of Intellectual Property Rights and the Principle of Free Movement
Intellectual Property Rights and Competition Law – Licensing Agreements
Exhaustion of Intellectual Property Rights (Principle of Exhaustion of Rights)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The concept of Intellectual Property Rights	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
2)	International Treaties and Agreements – Harmonization efforts of Intellectual Property Rights	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
3)	Patent Law and Utility Models	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
4)	Trademark Law	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
5)	Industrial Design Law	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
6)	Geographical Designations and Topographies of Semiconductors	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
7)	Related Rights (Neighboring Rights)	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
8)	Copyright Law	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
9)	Copyright on the Internet	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
10)	Use of Intellectual Property Rights and the Principle of Free Movement	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
11)	Intellectual Property Rights and Competition Law – Licensing Agreements	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
12)	Exhaustion of Intellectual Property Rights (Principle of Exhaustion of Rights)	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
13)	Intellectual Property Rights- various subjects	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
14)	Intellectual Property Rights- various Subjects	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
15)	review	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
16)	final exam	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.

Sources

Course Notes / Textbooks:	Required Reading: Trevor Cook (2010) EU Intellectual Property Law. (ISBN: 9781904501527) Recommended Readings: Lionel Bently & Brad Shermnan (2004) Intellectual Property Law (ISBN 04 0199264309) David I. Bainbridge (1999) Intellectual Property (ISBN: 0273604228) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	15	4	60
Presentations / Seminar	1	32	32
Quizzes	3	6	18
Final	1	36	36
Total Workload			188

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.