NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4408	OBASE Business Intelligence	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ADEM KARAHOCA
Course Lecturer(s):	Prof. Dr. ADEM KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	The course provides the student with an introduction to the basic and more advanced concepts of Business Intelligence and discusses the architectures of possible solutions.

Learning Outcomes

The students who have succeeded in this course;
1. Define basic concepts and categories of business intelligence and business intelligence market
2. Describe data warehouse architectures
3. Define relational models, construct normalized data models and identify queries to data sources with SQL.
4. Discuss case studies in terms of business intelligence concepts
5. Specify data mining and clustering methods
6. Describe neural networks
7. Define decision trees
8. Identify business intelligence front end applications
9. Prepare project presentations

Course Content

Concepts of business intelligence, data warehousing, rdbms concepts, modeling the dimensions and creating the aggregations, panel - case studies, introduction to data mining unsupervised methods, supervised methods, business intelligence front end

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Business Intelligence
2)	Data Warehousing
3)	RDBMS Concepts I
4)	RDBMS Concepts II
5)	Modeling the Dimensions and Creating the Aggregations
6)	Modeling the Dimensions and Creating the Aggregations
7)	Panel - Case Study: Migros
8)	Introduction to Data Mining Unsupervised Methods
9)	Introduction to Data Mining Unsupervised Methods
10)	Supervised Methods
11)	Supervised Methods
12)	Business Intelligence Front End
13)	Project Presentations
14)	Panel – Case Study: Turkcell

Sources

Course Notes / Textbooks:	Corporate Information Factory, W. H. Inmon, Claudia Imhoff, Ryan Sousa, 2001, 0471399612 Business intelligence : a managerial approach, E. Turban, R. Sharda, J.E. Arnsson, D. King, 2007, 013234761X The Data Warehouse Toolkit, R. Kimball, M. Ross, 1996, 0471153370
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Project	1	% 35
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	3	5	15
Project	1	20	20
Midterms	1	18	18
Final	1	20	20
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.