MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3304	Human Computer Interaction	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YÜCEL BATU SALMAN
Course Lecturer(s):	Dr. Öğr. Üyesi YÜCEL BATU SALMAN Prof. Dr. ADEM KARAHOCA RA MERVE ARITÜRK RA SEVGİ CANPOLAT
Recommended Optional Program Components:	None
Course Objectives:	Main objective is to understand the user centered design in software engineering. Human Computer Interaction is an important interdisciplinary studying area, both scholars and professionals. It covers computer science, anthropology and educational psychology, etc. User interface design issues are critical for encountering, end users’ needs in software development process and these topics will be given.

Learning Outcomes

The students who have succeeded in this course;
1. Define the basic terms and concepts related to human-computer interaction
2. Define the limits and human capabilities
3. Construct user and task analysis
4. Designe user interface and develop prototype
5. Identify the usability testing steps
6. Analyse the human perspective
7. Describe the importance of color and typography for user interfaces
8. Review the new user interface design techniques such as accessibility, globalization, and personalization.
9. Identify the hierarchical models represent a user’s task and goal structure
10. Identify new research areas of HCI.

Course Content

The course content is composed of hci fundamentals, making interactive systems natural, user modeling in user-centred system design, the user-centred system design process, task analysis, requirements gathering, storyboarding and prototyping, cognitive physiology, the model human processor, advancing simplistic theories, theories of human perception, observational evaluation and protocol analysis, experiments.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is interaction design?
2)	Understanding and Conceptualizing interaction
3)	Cognitive Aspects
4)	Social Interaction and Design
5)	Emotional Interaction and design
6)	Interfaces and Design
7)	Interfaces and Design principles
8)	Data Gathering Techniques
9)	Data analysis, interpretation and presentation
10)	The process of interaction design
11)	User Centered Interface Evaluation Techniques
12)	Project Presentations
12)	Project Presentations
14)	Project Presentations

Sources

Course Notes / Textbooks:	Preece, Rogers, Sharp, Interaction Design Beyond Human-Computer Interaction, 2015, 4th edition, Wiley, Serengül Smith Atakan, Human Computer Interaction, Thomson, 2006, ISBN: 1-84480-454-2 Alan Dix, Janet Finlay, Gregory D. Abowd, Russell Beale, Human – Computer Interaction, Third Edition, Pearson Prentice Hall.
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	9	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Project	1	8	8
Quizzes	9	5	45
Midterms	1	10	10
Final	1	20	20
Total Workload			139

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.