MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3008	Internet Based Programming	Spring Fall	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TAMER UÇAR
Recommended Optional Program Components:	None.
Course Objectives:	This course focuses on HTML5 and related web technologies such as CSS3, JavaScript(ECMAScript 5). Many popular key technologies will be covered within this course. Main objective is demonstrating these key web technologies to students and teaching application development on web platform.

Learning Outcomes

The students who have succeeded in this course;
1. Define and analyse HTML5 and its features
2. Define and analyse CSS3 and its features
3. Define JavaScript and describe scripting
4. Define and analyse database operations in web platform
5. Define and analyse the PHP language
6. Define and analyse the ASP.NET web development with C# language
7. Develop web services

Course Content

The course content is composed of html5, css, javascript, javascript: control statements and functions, javascript: arrays and objects, javascript: event handling, database: sql, mysql, linq and java db, php, asp.net, asp.net: a deeper look, developing web services.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to HTML5: Headings, linksi listsi special characters, tables, forms, meta elements.
2)	Introduction to HTML5: New form elements, page structure elements.
3)	Introduction to CSS: Style sheel elements, positioning elements, box model, text flow, transitions and transformations.
4)	Introduction to JavaScript: Language basics, creating dynamic content, memory concepts, arithmetic.
5)	JavaScript: Control structures, loops, functions.
6)	JavaScript: Arrays, reference parameters, passing arrays to functions, Math object, String object, Date object, document object.
7)	Javascript / Midterm I
8)	JavaScript: Event handling, frequently used events.
9)	Database: SQL statements, MySQL, LINQ and Java DB
10)	PHP: Language basis, form processing.
11)	ASP.NET: Language basis, form processing.
12)	ASP.NET / Midterm II
13)	ASP.NET: Web page templates, Ajax.
14)	Developing web services, SOAP, REST, JSON.

Sources

Course Notes / Textbooks:	Internet & World Wide Web 5th Edition. Paul Deitel, Harvey Deitel, Abbey Deitel
References:	Yok - None.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Laboratory	14	% 15
Quizzes	5	% 5
Homework Assignments	2	% 10
Midterms	2	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Laboratory	14	2	28
Study Hours Out of Class	4	3	12
Homework Assignments	2	2	4
Quizzes	5	1	5
Midterms	2	20	40
Final	1	20	20
Total Workload			137

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.