NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4427	Microsoft Dynamics of CRM Programming	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR
Recommended Optional Program Components:	None
Course Objectives:	The course objectives are covered in four parts. 1.Application : Part One explores the Microsoft Dynamics CRM application from a user's perspective. Application functionality covered in the course includes Core CRM Navigation, User Interface, Outlook Client, Marketing Automation, Sales Management, Service Management, and Service Scheduling. 2.Installation : Part Two teaches students how to install and deploy Microsoft Dynamics CRM 4.0. The course explores the components used within a Microsoft Dynamics CRM deployment, the hardware and software requirements needed to successfully deploy Microsoft Dynamics CRM, and the installation instructions for the three primary Microsoft Dynamics CRM components: the Microsoft Dynamics CRM Server, the E-Mail Router, and Microsoft Dynamics CRM for Office Outlook 3.Customization : Part Three provides students with the tools to configure and customize Microsoft Dynamics CRM 4.0. Configuration topics include setting up business management functions. The course also focuses on using the Microsoft Dynamics CRM 4.0 Customization tools to customize the system components. 4.Extending : Part Four provides students with the knowledge and skills to understand how Microsoft Dynamics CRM 4.0 can be extended.

Learning Outcomes

The students who have succeeded in this course;
CRM has become increasingly important for companies. Microsoft Dynamics is one of the most important platforms to implement CRM functionality. The learning outcomes of the course are:
- Learning the latest tools used in CRM,
- Obtaining the skills required for the ever changing IT world.
- Starting their professional life one step ahead of the curve.

Course Content

This course covers a comprehensive overview of Microsoft Dynamics platform, customer relationship management (CRM), customization and application development (Asp .Net and Workflow) on Dynamics CRM with JavaScript and .Net Based Languages (C#, VB.Net etc…).

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	CRM / Dynamics CRM Introduction
2)	Microsoft Dynamics CRM Basics (Web, Outlook, Mobile Clients)
3)	Sales, Marketing, Service Management
4)	Microsoft Dynamics CRM Components and Installation
5)	Configuring Dynamics CRM (Business Units, Security, Roles, Users, Team, Organization, MUI)
6)	Customization Part I (Import/Export, Form,View, Entity, Attribute, Relationship)
7)	Customization Part II (Import/Export, Form,View, Entity, Attribute, Relationship)
8)	Microsoft Dynamics CRM Extending Architecture
9)	Advanced Platform Operations
10)	Custom Workflow Activities and Plug-ins
11)	Application Event Programming and Integration
12)	Building ASP .NET Extensions
13)	Projects
14)	Projects

Sources

Course Notes / Textbooks:	Microsoft Dynamics CRM 2016 Unleashed, Book by Marc J. Wolenik, Sams Publishing, 2016
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Quizzes	1	% 20
Project	1	% 40
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	40	40
Project	1	25	25
Final	1	25	25
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.