NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP4336	Introduction to Data Mining	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi CEMAL OKAN ŞAKAR
Recommended Optional Program Components:	None
Course Objectives:	In this course, data mining algorithms and computational paradigms that are used to extract useful knowledge, extract patterns and regularities in databases, and perform prediction and forecasting will be discussed. Supervised and unsupervised learning approaches will be covered with a focus on pattern discovery and cluster analysis.

Learning Outcomes

The students who have succeeded in this course;
1. Be able to understand Data Gathering and Pre-processing
2. Become familiar with Frequent Item Set Detection
3. Be able to understand Association Rule Mining
4. Be able to understand Classifiers, and their benefits
5. Be able to use Clustering
6. Be able to understand Clustering Evaluation

Course Content

1.Introduction to Basic Concepts
2.Data Exploration
3.Classification
4.Clustering
5.Dimensionality Reduction
6.Frequent Item Set Mining
7.Association Rule Mining

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Basic Concepts	None
2)	Data Exploration: Summary Statistics, Visualization, OLAP and Multi-dimensional Data Analysis	None
3)	Data Pre-Processing, Transformation, Normalization, Standardization	None
4)	Classification and Regression: Model Selection and Generalization, Decision Trees, Performance Evaluation	None
5)	Classification: Bayesian Decision Theory, Parametric Classification, Naive Bayes Classifier, Instance-Based Classifiers
6)	Classification	None
6)	Classification and Regression: Artificial Neural Networks, Support Vector Machines
7)	Midterm I	Review of all topics covered so far
8)	Clustering: Partitioning and Hierarchical Algorithms	None
9)	Clustering: Density-Based Algorithms
10)	Cluster Evaluation, Comparing Clusterings	None
11)	Midterm II	none
12)	Dimensionality Reduction	none
13)	Frequent Item Set Mining	none
14)	Association Rule Mining	none

Sources

Course Notes / Textbooks:	Introduction to Data Mining by Pang-Ning Tan, Michael Steinbach and Vipin Kumar
References:	Data Mining: Concepts and Techniques, by Jiawei Han, Micheline Kamber and Jian Pei

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Project	1	% 20
Midterms	2	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	16	32
Project	5	15
Homework Assignments	6	12
Midterms	8	28
Final	6	26
Total Workload		155

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.