ENTREPRENEURSHIP AND INNOVATION MANAGEMENT (ENGLISH, NON-THESIS, WEEKEND)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GLA5502	Globalisation and Business Strategy	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	RA MERVE ARITÜRK
Recommended Optional Program Components:	None
Course Objectives:	This course provides an advanced coverage of the development and transformation of business enterprise within the global economy, by focusing on the business strategy and dynamics of institutional and organizational change resulted from today's globalization process.

Learning Outcomes

The students who have succeeded in this course;
I. Help students understand the business research process and why it takes time and money to do it right.

II. Develop ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results.

III. Improve teaming and group effectiveness skills

IV. Develop skills in obtaining and interpreting secondary data using internet and library sources.

V. Develop ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results.

VI. Improve written and verbal communication skills.

VII. Build up the knowledge of data analysis techniques.

Course Content

The course includes the effect of structural, institutional, and organizational change upon the strategy of the business enterprises for survival and success in the contemporary hyper-competitive, technology-driven, fast-paced, uncertain environment.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Differences across countries	Reading
3)	Organizing for global competition: The main forms and the role of history	Reading
4)	Drivers of globalization	Reading
5)	Strategies for global value creation: Adaptation, Aggregation, Arbitrage	Reading
6)	Strategies for global value creation: The AAA Framework	Reading
7)	Strategies for global value creation: The AAA Framework / Midterm
8)	Organizing for global competition: Innovation	Reading
9)	Serving the poor profitably	Reading
10)	E-Commerce in the global Environment	Reading
11)	International transfer pricing (taxes and duties)	Reading
12)	Business operating environment	Reading
13)	World Class Business Environment	Reading
14)	Review

Sources

Course Notes / Textbooks:

RGS: Chapter 1 "Semiglobalization and Strategy"

"Trade and investment theory", Ch 6, Fundamentals of International Business

References:

Ohmae, K. (1989): Managing in a Borderless World, Harvard Business Review, May/June 1989

Levitt, Th. (1983): The Globalization of Markets, Harvard Business Review, May/June

Perlmutter, H (1969). ‘The tortuous evolution of the multinational corporation’, Columbia Journal of World Business, Volume 4, pp. 9-18.

Santos, Doz and Williamson, "Is your innovation Process Global?" MIT Sloan Management Review, 45 (4), 2005

Vachani, S. and N. Craig Smith (2004). ‘Socially responsible pricing: Lessons from the pricing of AIDS drugs in developing countries. California Management Review Article, HBSP #CMR300.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	1	% 10
Homework Assignments	1	% 10
Presentation	1	% 20
Project	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	51
Study Hours Out of Class	14	42
Presentations / Seminar	1	10
Project	1	15
Homework Assignments	1	10
Quizzes	1	10
Final	1	20
Total Workload		200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to comprehend the interdisciplinary interaction that the field is related to.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field.
3)	Being able to independently carry out a work that requires expertise in the field.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning.
5)	Ability to critically analyze social relations and the norms directing these relations, develop them and take action to change them when necessary.
6)	To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies