BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| INTERNATIONAL TRADE AND BUSINESS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4204 | Boyner - Retail Management | Fall | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi HAKKI ÖZTÜRK |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims that the students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resources management, store design and layout, CRM, customer satisfaction and experience and financial management, supported by the real life cases. |
Learning Outcomes
|
The students who have succeeded in this course; Retailing Trends & Technology, Merchandise Planning and Buying Management, Store Management, Store Design & Layout Operations Management Financial Management in Retail Marketing in Retail Human Resources Management, Corporate Responsibility & Sustainability E-Commerce Business |
Course Content
| Introduction The World of Retail Fashion and trends Merchandising& Buying Operations Management – Stores Retailing Math Marketing in Retailing Store visit Human Resources Management in Retailing Corporate Responsibility and Sustainability in Retailing E-commerce / online retailing Nonstore and Nontraditional Retailing |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | Reading |
| 2) | The World of Retail | Reading |
| 3) | Fashion and trends | Reading |
| 4) | Merchandising& Buying | Reading |
| 5) | Operations Management – Stores | Reading |
| 6) | Retailing Math | Reading |
| 7) | Marketing in Retailing | Reading |
| 8) | Store visit | Reading |
| 9) | Store visit | Reading |
| 10) | Human Resources Management in Retailing | Reading |
| 11) | Corporate Responsibility and Sustainability in Retailing | Reading |
| 12) | E-commerce / online retailing | Reading |
| 13) | Nonstore and Nontraditional Retailing | Reading |
| 14) | Review | Reading |
Sources
| Course Notes / Textbooks: | Referance Material Title: Readings from National Retail Federation / Stores Magazine, business news etc. |
| References: | Reference Material Title: Presentation Slides of the trainers |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 41 |
| Study Hours Out of Class | 14 | 84 |
| Project | 2 | 10 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 139 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | 3 |
| 2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | 3 |
| 3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | 4 |
| 4) | Can communicate orally and in writing with a good knowledge of English grammar. | 3 |
| 5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | 3 |
| 6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | 4 |
| 7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | 4 |
| 8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | 3 |
| 9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself | 4 |