COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3151 | Advanced Typography | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Dr. Öğr. Üyesi İPEK TORUN |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to expand the student's typographic vocabulary through the use of concentration of the individual elements, letters. Designing typefaces will enable the students to advance the usage of typography in various media, as well as developing the semiotic and semantic meanings of typefaces. Students will develop typographic design skills using typography with the objective of enhancing visual form, meaning and communication. |
The students who have succeeded in this course; 1) Identify the needs for typeface design 2) Design a font 3) Define understanding of typefaces 4) Demonstrate font design via digital software. 5) Design a type specimen 6) Recognize advanced features of typographic design. 7) Analyze concept-product relationship |
This course covers the following subjects as well as studying typeface design examples and projects. The course has topics on the type basics such as size, proportion spacing, kerning and readability. Fontlab studio is used for applying the designed typeface to computer systems and the necessary information and presentations about the software is given to the students. |
Week | Subject | Related Preparation |
1) | Dersin ve programın tanıtımı | None |
2) | Introduction to Project #1 Sketching concepts and ideas on typefaces. Decision making. Examples and discussion | none |
3) | Type Basics 1: Size and Grid Typeface Design: Key Letters Creating key letters by hand or vector based software. | none |
4) | Type Basics 2: Shapes & Proportions Typeface Design: Majiscules Creating majiscule letters by hand or vector based software. | Complete key letters |
5) | Type Basics 3: Spacing & Balance Typeface Design: Miniscules Creating miniscules letters by hand or vector based software. | Completing majiskule letters |
6) | Type Basics 4: Readibility Typeface Design: Glyphs Creating glyphs letters by hand or vector based software. | Completing miniscule letters |
7) | Presentation: Alphabet A pre presentation of the typeface before font conversion | Completing glyphs |
8) | Type Basics 5: x-heights Developing Revisions on the alphabet, introduction to FontLab Studio | none |
9) | Creating Font Font making in Font Lab Studio. | none |
10) | Type Basics 6: Kerning Font making in Font Lab Studio. Introduction to Project #2 & #3 Typographic Poster Design ideas | none |
11) | Prj #2: Specimen Poster Working in studio | Poster sketches |
12) | Specimen Poster Presentation Working in studio | Finished Poster |
13) | Prj #3: Expression Poster Working in studio | Poster sketches |
14) | Expression Poster Presentation Working in studio | Completed Poster |
Course Notes / Textbooks: | The necessary reading will be distributed to students by the instructor on weekly basis. |
References: | 1) www.typoworkshop.com 2) The Elements of Typographic Style, Robert Bringhurst, Hartley and Marcs, WA, 2002 3) Thinking with Type, Ellen Lupton, Princeton Architectural Press, NY, 2004 4) Type & Tyography, Phil Baines & Andrew Haslam, Watson-Guptill, NY 2002 5) Typography Workbook, Timothy Samara, Rockport Pub., MS, 2004 6) www.briem.net 7) www.ilovetypography.com 8) www.typophile.com/ |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 50 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 10 | |
PERCENTAGE OF FINAL WORK | % 90 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 56 |
Project | 14 | 28 |
Final | 1 | 4 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | 5 |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | 4 |
3) | Qualify in design directing through analysis and design processes. | 5 |
4) | Display creative thinking, approach and production process skills. | 5 |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | 1 |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | 5 |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | 5 |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | 4 |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | 3 |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | 1 |
11) | Perform necessary time management in order to complete a visual communication design project. | 4 |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | 2 |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | 5 |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |