NMD4102 Political Economy of MediaBahçeşehir UniversityDegree Programs PERFORMING ARTSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PERFORMING ARTS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD4102 Political Economy of Media Spring
Fall
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s): Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Objectives: This course aims to analyze the media sector from a political economy viewpoint and present the theoretical and methodological approaches within this field. Through the theoretical readings students will gain information on the relationship between media, power and democracy. Students will develop a critical point of view on the role of media.

Learning Outcomes

The students who have succeeded in this course;
- will be introduced by the key concepts of political economy,
- will evaluate the determining factors regarding the production, distribution and consumption in media.
- will grasp the relationship between production and consumption in media markets.
- will develop a critical perspective about public policy debates related to competition in media markets (globally and locally) and media ownership, race, ethnicity and media, audience activity, intellectual freedom and copyrights, surveillance and privacy, and access to information.

Course Content

This course examines the political economy of mass media in modern societies. Issues such as media ownership, the role of media on democracy, media economics, the role and state of audience, the structure of digital media etc. are discussed thoroughly within a critical theoretical framework throughout the semester.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction and Overview of the Course
2) The political economy of media / Key concepts “For a political economy of mass communications”, Graham Murdock & Peter Golding
3) The political economy of media / Key concepts “The study of the political economy of the media in the twenty-first century”, Janet Wasko
4) Media, Power and Democracy Readings from Louis Althusser, Antonio Gramsci and Herbert Schiller
5) Manufacturing consent: the political economy of the mass media “Manufacturing consent: the political economy of the mass media” Edward S. Herman/Noam Chomsky
6) The political economy of the press and news value “The structure of foreign news: the presentation of the Congo, Cuba and Cyprus crises in four Norwegian newspapers”, Johan Galtung and Mari Ruge “What Is News? Galtung and Ruge revisited”, Tony Harcup & Deirdre O'Neill
7) Midterm
8) Introduction to political economy of new media
9) Alternative media
10) Alternative media and crowdfunding in the digital age
11) Net neutrality
12) The political economy of film industry Discussion: The Post (movie)
13) A comparative analysis of media pluralism
14) Closing section: final review before final exam

Sources

Course Notes / Textbooks: Edward S. Herman and Noam Chomsky, Manufacturing Consent: the Political Economy of the Mass Media, New York: Pantheon Books, 2002.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 13 % 0
Seminar 2 % 20
Midterms 1 % 35
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 6 84
Midterms 1 3 3
Final 1 3 3
Total Workload 129

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). 2
2) They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. 2
3) They are aware of national and international values in performing arts. 2
4) Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. 1
5) They have the sensitivity to run a business successfully in their field. 3
6) Develops the ability to perceive, think, design and implement multidimensional from local to universal. 3
7) They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. 2
8) They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. 3
9) They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. 1
10) They follow English language resources related to their field and can communicate with foreign colleagues in their field. 1
11) By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. 3
12) They can produce original works within the framework of an interdisciplinary understanding of art. 2
13) Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. 3
14) Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. 2
15) They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. 3