NMD4101 Critical Media AnalysisBahçeşehir UniversityDegree Programs INTERNATIONAL FINANCEGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INTERNATIONAL FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD4101 Critical Media Analysis Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi SİNAN AŞÇI
Recommended Optional Program Components: None
Course Objectives: This course is designed to provide students with necessary analytical tools to critically analyze media organizations, media texts and their larger social contexts.

Learning Outcomes

The students who have succeeded in this course;
- will be able to develop critical analytical skills to understand, criticize and evaluate media texts in relation to their social contexts,
- will be able develop high levels of media literacy skills,
- will be able to develop a critical understanding of the media's role in the construction of social reality,
- will be able to understand the significance of media in relation to meaning-making processes in people’s ordinary lives,
- will be able to develop media awareness,
- will be able to understand, discuss and evaluate research methods in the critical media analysis,
- will be able to understand how people conceptualize the world by way of various media,
- will be able to evaluate media texts as a struggle over power and in relation to knowledge and ideology,
- will be able to discuss power and domination always with resistance.

Course Content

The theoretical framework of this course is based on critical theory and social constructivism. In the first half of the course, we analyze the role of media in relation to the concept of power. In the second half, we try to understand the media's role in the construction of reality. We follow the idea that reality is socially constructed and based on the mutual understanding between sides in the communication process.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) What is “critical” in media analysis?
3) Marxism I
4) Marxism II
5) Other critical theories
6) Structuralism
7) Semiotics
8) Midterm
9) Feminism and research
10) Narrative, Genre, Autuer, Star Analysis
11) Pyschoanalysis
12) Postmodernism and Postcolonialism
13) Debates and Controversies in Communication
14) Evaluation of the term before final

Sources

Course Notes / Textbooks: Stocchetti, Matteo and Kukkonen, Karin (2011) Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Lang

Beck, Andrew, Bennett, Peter and Wall, Peter (2004) Communication Studies: The Essential Resource. London: Routledge

Stokes, Jane (2003) How to do Media and Cultural Studies. London: Sage.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 50
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 14 5 70
Midterms 1 2 2
Final 1 2 2
Total Workload 113

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To correctly identify the problems and to be able to ask the correct questions 2
2) To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance 1
3) To understand and grasp the full details of theoretical arguments and counter arguments 2
4) To be fully prepared for a graduate study in finance and to have lifelong learning awareness 2
5) To be able to apply theoretical principles of finance to the realities of practical business life 1
6) To develop solutions for managerial problems by understanding the requirements of international financial markets 2
7) To think innovatively and creatively in complex situations 3
8) To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life 2
9) To have the competencies of the digital age and to use the necessary financial applications 2
10) To be able to use at least one foreign language both for communication and academic purposes 1
11) To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life 2
12) To develop an objective criticism in business and academic life and having a perspective to self-criticize 2