MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD2908 | Digital Culture and Media | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
Course Lecturer(s): |
Dr. Öğr. Üyesi SİNAN AŞÇI |
Recommended Optional Program Components: | None. |
Course Objectives: | This course will explore sociological understandings of youth cultures, tracing the socio-historical factors which facilitated the development of the modern youth market and critically evaluating the ways in which sociology has theorized the relationship between young individuals, popular culture and “traditional” and “new” media. |
The students who have succeeded in this course; - account for the social and historical factors that facilitated the development of the modern youth market, - critically assess key theoretical accounts factors of the relationship between youth and popular culture in a local and global context, - reflect on the notions of youth, gender and ethnicity as they are represented in, shaped by, and articulated through popular culture, - critically evaluate the relationship between youth cultures and “traditional” and “new” media, - examine the theoretical relevance of the terms “subcultural” and “post-subcultural” in an understanding of contemporary youth cultures, - connect themes and issues covered in the course to wider sociological debates. |
Themes covered within the course include young individuals and mass media, TV and film, cultural representations of youth style and gender, subcultural groups and ethnic identities, youth cultures and music scenes, young individuals and new technologies, and global and local youth cultures. |
Week | Subject | Related Preparation |
1) | An overview of the course’s content, objectives, learning methods, and tips for academic reading | |
2) | Basic Concepts: Youth, Culture, Youth Media Studies | |
3) | Sociological Understanding of Youth Style, Subcultures and Youth | |
4) | Questioning Youth Culture - Generations & Transitions? | |
5) | Transnational Youth Cultures | |
6) | Mediatization of Culture | |
7) | Midterm | |
8) | Youth Culture and the Mass Media | |
9) | Subcultures in Detail: Gendered Subcultures, Criminalized Subcultures | |
11) | Subcultures in Detail: Virtual & Global Subcultures, Subculture as Performance & Style | |
12) | Youth and Violence | |
13) | Youth and Difference | |
14) | Youth and Media (in General) |
Course Notes / Textbooks: | 1) Williams, Patrick J. (2007) ‘Youth Subcultural Studies: Sociological Traditions and Core Concepts’, Sociology Compass, 1/2: 572-593. 2) Nazan Maksudyan. 2011. “Orphans, Cities, and the State: Vocational Orphanages (Islahhanes) and Reform in the Late Ottoman Urban Space.” International Journal of Middle East Studies 43: 493-511. 3) Christine Elizabeth Griffin. 2010. “The trouble with class: Researching youth, class and culture beyond the ‘Birmingham School’.” Journal of Youth Studies 14 (3): 245-259. 4) Erll, A. (2014). Generation in literary history: Three constellations of generationality, genealogy, and memory. New Literary History, 45(3), 385-409. 5) Siibak, A., Vittadini, N., & Nimrod, G. (2014). Generations as media audiences: An introduction. Participations: Journal of Audience & Reception Studies, 11(2), 100-107. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 14 | 8 | 112 |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 159 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |