PRL4540 Corporate Visual Identity DesignBahçeşehir UniversityDegree Programs SPEECH AND LANGUAGE THERAPYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
SPEECH AND LANGUAGE THERAPY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4540 Corporate Visual Identity Design Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components: None
Course Objectives: This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.

Learning Outcomes

The students who have succeeded in this course;
1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
2) Exploring differences in concept development.
3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
4) Develop an understanding of the critical relationship between product, environment, communication, and logo design.
5) Develop an understanding of how corporate identity is influenced by corporate business strategy.
6) Develop an understanding of the skills and attributes required to become a corporate designer.

Course Content

Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Corporate Visual Identity Design
2) Design principles of CVI Design
3) Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator)
4) Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator)
5) Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework.
6) Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator)
7) Reviewing sample designs
8) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
9) From Solution to Evaluation.
10) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator)
11) Product and Corporate Design.
12) Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework.
13) Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator)
14) Review For The Final Exam

Sources

Course Notes / Textbooks: Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Homework Assignments 2 % 20
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 13 65
Homework Assignments 2 4
Midterms 1 4
Final 1 4
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice.
2) To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection.
3) To use information and health technologies in practice and research in the field of Speech and Language Therapy.
4) To communicate effectively with advisee, colleagues for effective professional relationships.
5) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level.
6) To use life-long learning, problem-solving and critical thinking skills.
7) To act in accordance with ethical principles and values in professional practice.
8) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach.
9) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively.
10) To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy.
11) To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community.