BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MOLECULAR BIOLOGY AND GENETICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4540 | Corporate Visual Identity Design | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of corporate visual identity designers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Develop an understanding of the different components of a corporate identity and the designer's role in developing it. 2) Exploring differences in concept development. 3) Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client. 4) Develop an understanding of the critical relationship between product, environment, communication, and logo design. 5) Develop an understanding of how corporate identity is influenced by corporate business strategy. 6) Develop an understanding of the skills and attributes required to become a corporate designer. |
Course Content
| Explore through case studies the essential skills required to design logos, other marketing products, and advertising programs to establish and promote a corporate identity. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to Corporate Visual Identity Design | |
| 2) | Design principles of CVI Design | |
| 3) | Principles ff Design And Corporate Strategy: Adobe Programs With Practical (Photoshop & Illustrator) | |
| 4) | Perspective of Creative Consept: Adobe Programs With Practical (Photoshop&Illustrator) | |
| 5) | Designing a Corporate Brand: Adobe Programs With Practical (Photoshop&Illustrator) Deadline for 1st Homework. | |
| 6) | Design process and Methodology: Adobe Programs With Practical (Photoshop & Illustrator) | |
| 7) | Reviewing sample designs | |
| 8) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
| 9) | From Solution to Evaluation. | |
| 10) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) | |
| 11) | Product and Corporate Design. | |
| 12) | Prepared a Design Project. Adobe Programs With Practical (Photoshop & Illustrator) Deadline for 2nd Homework. | |
| 13) | Prepared a Design Project. Adobe Programs With Practical (Photoshop&Illustrator) | |
| 14) | Review For The Final Exam |
Sources
| Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 13 | 65 |
| Homework Assignments | 2 | 4 |
| Midterms | 1 | 4 |
| Final | 1 | 4 |
| Total Workload | 119 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. | 3 |
| 2) | Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. | 4 |
| 3) | Develop critical, creative and analytical thinking skills. | 5 |
| 4) | Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. | 3 |
| 5) | Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. | 4 |
| 6) | Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. | 4 |
| 7) | Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. | 3 |
| 8) | Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. | 5 |
| 9) | Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. | 4 |
| 10) | Search and use literature to improve himself/herself and follow recent developments in science and technology. | 5 |
| 11) | Be aware of the national and international problems in the field and search for solutions. | 4 |