ADV4638 Innovation and EnterpreneurshipBahçeşehir UniversityDegree Programs FILM AND TELEVISIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
FILM AND TELEVISION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4638 Innovation and Enterpreneurship Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components: None
Course Objectives: This course inspires entrepreneurial innovation and creativity through interactive lectures and case studies especially in contemporary issues. Students will gain awareness of entrepreneurial innovation sources, structures and dynamics. Students will develop individual and group skills for generating innovative ideas and find ways to apply these ideas to address current issues and problems in different industries and settings.

Learning Outcomes

The students who have succeeded in this course;
Understanding of the sources of innovation opportunities and development of the skills to identify and analyze these opportunities for entrepreneurship and innovation.

Understanding of the industry/market dynamics and factors for developing successful innovations and apply this understanding to innovations in sectors.

Development of a personal skill set for creativity, innovation and entrepreneurship and specific concepts and tools for combining and managing creativity and innovation in an organizational setting.

Course Content

Philosophy of Thinking Differently, Innovation, Digital Innovation, Entrepreneurship, Sustainability of Innovation in Industries, Creating Value, Digitalizing Industry.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1.week: The Innovation Imperative
2) The Social Enterprenuership and Innovation
3) Globalisation, Development and Sustainability
4) Recognising The Opportunity
5) Sources of Innovation
6) Searching for Opportunities
7) Midterm Exam
8) Finding The Resources
9) Exploiting The Newtworks
10) Developing New Products and Services
11) Creating New Ventures
12) Exploiting Knowledge and Intellectual Property
13) Creating Value and Growing Ventures
14) Learning to Manage Innovation

Sources

Course Notes / Textbooks: "Innovation and Enterprenuership" (2.Edition)
John Bessant and Joe Tidd

"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
Eric Ries
References: "Innovation and Entrepreneurship"
Peter F. Drucker

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 13 % 10
Quizzes 1 % 10
Homework Assignments 2 % 20
Midterms 1 % 25
Final 1 % 35
Total % 100
PERCENTAGE OF SEMESTER WORK % 65
PERCENTAGE OF FINAL WORK % 35
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 6 78
Homework Assignments 2 3 6
Quizzes 1 4 4
Midterms 1 4 4
Final 1 4 4
Total Workload 135

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society 4
2) Having comprehensive knowledge regarding different media and branches of art 3
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area 1
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey 1
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product 2
6) Being able to write a script ready to be shot 2
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white 3
12) Having ethical values and a sense of social responsibility 5