BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| FILM AND TELEVISION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD3146 | Concept Development | Fall | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor MATİLDE WOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem, 2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution. 3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples, 4) Manage the pace of their projects from conception to completion. 5) Evaluate the quality of their work in terms of the communication objective and the design solution. 6) Discuss the effectiveness of communication in graphic design and art projects. 7) Systematically and effectively plan advertising 8) Demonstrate an understanding the design and publishing process by successfully publishing a document. 9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds. 10) Demonstration experiments provide an insight into the realization of the a concept. |
Course Content
| Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction. | |
| 2) | What to do Before Creating a Design Concept, Type Concept In Graphic Design, | |
| 3) | Defining the problem, Basic Guidelines for Brainstorming | |
| 4) | Process For Creating a Concept Who? What? When? Where? Why? How? | |
| 5) | Concept ideation, generation, evaluation, modification and validation. | |
| 6) | The evolutionary approach and Problem Solving Techniques | |
| 7) | Review of the term | |
| 8) | How Concept Leads Design, Morphological Analysis, Manipulative Verbs | |
| 9) | Analogy and Metaphor | |
| 10) | Trigger Concepts | |
| 11) | Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place, Time, Position, State. | |
| 12) | Presentatıon 1 | |
| 13) | Presentation 2 | |
| 14) | Review of the term |
Sources
| Course Notes / Textbooks: | Reading Material Will Be Given On Weekly Basis |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 15 | % 10 |
| Quizzes | 3 | % 10 |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 53 |
| Homework Assignments | 14 | 14 |
| Quizzes | 3 | 3 |
| Midterms | 1 | 5 |
| Final | 1 | 6 |
| Total Workload | 123 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 4 |
| 2) | Having comprehensive knowledge regarding different media and branches of art | 3 |
| 3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 1 |
| 4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 1 |
| 5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 2 |
| 6) | Being able to write a script ready to be shot | 2 |
| 7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |
| 8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |
| 9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |
| 10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |
| 11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
| 12) | Having ethical values and a sense of social responsibility | 5 |