MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1201	City and Culture	Fall Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi NURAN FERYAL TANSUĞ DOURLARİS
Recommended Optional Program Components:	None
Course Objectives:	To stimulate students to think about art, architecture & cities as they relate to power structures in different times & places

Learning Outcomes

The students who have succeeded in this course;
1-will have a general notion of the cultures of world cities,
2-will be able to compare/contrast the social and cultural groups of the cities,
3-will have developed a complex understanding of the world cities in all its façades: social, political, historical, architectural etc.,
4- students shall develop abilities to recognize and analyze historical problems,
5- the student shall be able to benchmark different cultural civilizations and cities in the same view point.

Course Content

Discussing specific locations in various cities as they are built & rebuilt through time in relation to changing political, religious, military or economic power structures

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction - Bamyan buddhas, New York WTC, Saddam’s statue; WW II Warsaw; Mostar bridge; New York & Bilbao Guggenheim
2)	Berlin - Brandenburg Gate & Reichstag of the Prussian Empire; in Hitler’s time; during & after WWII; the Wall; unification & manifestations in built form
3)	Constantinopolis - the changing rituals & significations related to the Hippodrome & the Hagia Sophia in Roman/Christian & Ottoman/Islamic times
4)	Moscow - church of Christ the Savior intsarist times; demolition by Stalin; reconstruction during post-1990 era
5)	boulevards of Paris in 1850s capital of modernity; emergence of bourgeois society & institutions; class struggles; 1889 exhibition
6)	Konstantiniyye - Ottoman reconstruction as Islamic city through imperial mosque complexes
7)	Venice - piazza di San Marco & its treasury; commercial & artsitic ties with the East
8)	Athens - the Parthenon as pagan temple, church & mosque; Elgin marbles, museums & conservation
9)	Istanbul - republican modernization of 1950s through building of wide streets
10)	Dubai - waterfront; urge to build high structures & iconic buildings of global age in comparison to 1930’s New York
11)	Buenos Aires - Plaza de Mayo; military rule & Peron; mothers of Plaza de Mayo
12)	Ankara - Augustus’ monuments in Rome & reincarnation under Mussolini; temple in Ankara
13)	Washington mall - government buildings & Vietnam Veteran’s monument
14)	Ein Hud - Palestinian olive groves versus Israeli pines; identifying territory artists’ works specific to place, Buren, Christo, Matta-Clark, Spitzer
15)	Final exam
16)	Final Exam

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 25
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	15	15
Midterms	1	20	20
Final	1	25	25
Total Workload			102

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.