Week |
Subject |
Related Preparation |
1) |
Introduction to the course and its aims. An overview of selected books and periodicals.
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2) |
Overview: Elements and principles of design.
Handouts: Class syllabus, elements and principles of design, graphic design time line, grids guidelines and suggestions, article about Gary Hustwit's Helvetica.
Screening: Gary Hustwit's Helvetica Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 54th birthday in 2011) as part of a larger conversation about the way type affects our lives.
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Working on the assignments. |
3) |
Typographic Design Assignment (Project 1A- Thumbnail due to March 18th)
Work session for project 1, demonstration of Freehand MX Handouts, typography guidelines and suggestions, typographic anatomy and elements, arranging the type, typographic grid and space. |
Working on the assignments. |
4) |
Typographic Promo Poster Design Assignment (Project 1A-B Due to March 25th).
Work Session for project 1A - 1B Tight thumbnails for project 1A. |
Hand-in Xerox copies. Draft to present on 35X50 white papers, in vertical or horizontal format. |
5) |
Work Session/ Final Critique / Group Presentation (Project 1A-B) Presentations, which should be 10 minutes, will form part of the participation grade. Final Works must present on 35X50 white boards, one page. |
Working on the assignments.
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6) |
Logo & Letterhead Design Assignment (Project 2A)
Overview Logo Design & Letterhead/Work Session
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For memory stick:
The Best of Business Card Design pdf Graphic Design - Letterhead & Logo Design pdf
Reading:
Logos 180, Lower case 184, Typography 285, Graphic Design: A User's Manual. Adrian Shaughnessy.
Handout: On White Space: When Less is More 61 Robertson, Keith. Looking Closer Critical Writings on Graphic Design, Steven Heller. |
7) |
Logo & Letterhead Design Assignment (Project 2B)
Overview Logo Design & Letterhead/Work Session/Group Critique. (Project 2A) |
Tight thumbnails for project 2A. Hand-in Xerox copies. Rough to present on 35X50 white papers, one page, vertical or horizontal format.
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8) |
Work Session/ Final Critique / Group Presentation (Project 2A-B) Presentations, which should be at least 5 minutes, will form part of the participation grade. Final works must be presented on 35X50 white boards, one page. |
Working on the assignments.
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9) |
Book/Magazine Cover Design Assignment (Project 3)
Overview of book & magazine cover design/work session.
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Handout: A Designer's Guide to Creativity Pictures, Phonemes and Typography 81 Treib, Marc. Looking Closer Critical Writings on Graphic Design. Steven Heller
Reading:
Book design 35, Book Cover Design 39, Magazine Design 186 Graphic Design: A User's Manual. Adrian Shaughnessy. |
10) |
Work session/ Group critique. (Project 3), 4 tight thumbnails. |
Hand-in color Xerox copies. The draft is going to be presented on white board,in one page, vertical or horizontal format. |
11) |
Work session/Final critique /Group presentation (Project 3).
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Reading:
Modern 89-126 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour. |
12) |
Promotional Poster/DVD Cover/Ticket/VIP Card etc. Design Assignment (Final Project a ).
Screening: Gary Hustwit's Objectified 2009.
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Reading:
Posters 247 Music Design 205, Packaging Graphics 228 Graphic Design: A User's Manual. Adrian Shaughnessy. Art Deco, Dada, Heroic Realism 127-182 Graphic Style From Victorian to post-modern. Heller, Steven/ Seymour. |
13) |
Work session/ Group critique. (Final Project a ) Tight thumbnails. Hand-in Xerox copies. Drafts are going to be presented on white papers, in one page, vertical or horizontal format. Presentations, which should be 10 minutes, will form part of the participation grade.
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Reading: Late Modern 183-221 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour. |
14) |
Work session/ Final critique / Group presentation ( Final Project a).
Commercial surfboard-snowboard/flag/billboard/T-shirt design assignment (Final Project b).
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Reading:
Post Modern 221-233 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour
Handouts:
April Greiman: 'Pioneer of Aesthetic Passion' Polledri, Paolo. Graphis Issue 306 Type and Deconstruction in Digital New Era 83 Poynor, Rick. Looking Closer Critical Writings on Graphic Design, Steven Heller. |
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Program Outcomes |
Level of Contribution |
1) |
Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society |
4 |
2) |
Having comprehensive knowledge regarding different media and branches of art |
3 |
3) |
Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area |
1 |
4) |
Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey |
1 |
5) |
Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product |
2 |
6) |
Being able to write a script ready to be shot |
2 |
7) |
Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment |
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8) |
Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations |
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9) |
Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages |
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10) |
Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage |
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11) |
Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white |
3 |
12) |
Having ethical values and a sense of social responsibility |
5 |