NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4337	Picture Theory	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DENİZ EYÜCE ŞANSAL
Course Lecturer(s):	Assoc. Prof. LEWIS KEIR JOHNSON
Recommended Optional Program Components:	None
Course Objectives:	The chief aim of this course is to introduce students to significant and influential theorisations of what different kinds of pictures are, mean, do or can be made to do. The course aims therefore to guide students in making sense of and evaluating a range of visual material that comprises visual culture, but it also aims to enable students to think about what makes a picture or a pictorial work or text stand out as different or exceptional.

Learning Outcomes

The students who have succeeded in this course;
1. Recognize different methodological languages of analysis of images and media.
2. Recognize different aims in the conceptualization of the analysis and evaluation of images and media.
3. Demonstrate ability to alter frameworks of analysis of images and media.
4. Demonstrate ability to alter frameworks of explanation of images and media.
5. Demonstrate ability to alter frameworks of evaluation of images and media.
6. Generate ability isolate what resists analysis in images and media.
7. Respond to complexity of sense and meaning of images and media.
8. Produce images that echo, respond to or exceed these problematics of analysis and evaluation.

Course Content

This course studies the techniques of analysis that have been developed for reading and understanding visual elements of our culture. It aims at developing the students’ ability to decipher the major mediums that form our visual culture. It also enables the students to present their earlier visual works in class, in order to help them develop their presentation and critical skills.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: truth, reality and representation
2)	Form, iconography and iconology and formalism	Weekly readings will be assigned.
3)	Art, history, pictures and ideology	Weekly readings will be assigned.
4)	Assignment 1	Working on the assignments.
5)	Semiology and semiotics	Weekly readings will be assigned.
6)	Hermeneutics and discourse theory	Weekly readings will be assigned.
7)	Revision for midterm exam and Assignment 2	Working on the assignments.
8)	Theorising realism in art and photography	Weekly readings will be assigned.
9)	Theorising digital photography	Weekly readings will be assigned.
10)	Assignment 3	Weekly readings will be assigned.
11)	Theorising film and television	Weekly readings will be assigned.
12)	Theorising video	Weekly readings will be assigned.
13)	Theorising new media, the website, the music video and the image stream	Weekly readings will be assigned.
14)	Revision	Weekly readings will be assigned.

Sources

Course Notes / Textbooks:	Howells, R. (2003). Visual culture. Malden, MA: Blackwell Publishers.
References:	1. Comer, S. (2009). Film and video art. London: Tate. 2. Manghani, S., Piper, A. & Simons, J. (2006). Images : a reader. London Thousand Oaks: SAGE Publications. 3. Wells, L. (2003). The photography reader. London New York: Routledge.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	3	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	2	2
Final	1	2	2
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.