BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5887 | Seminar | Fall | 0 | 0 | 0 | 10 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Prerequisites: |
ISL5886-1 - Tez |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | None |
| Course Objectives: | The graduate seminar aims at providing a chance for students, under the guidance of his/her supervisor, to carry out a state-of-the art literature research on a topic of interest and in parallel to his/her MS Thesis topic and at the end present a seminar. |
Learning Outcomes
|
The students who have succeeded in this course; Students completing this course succesfully; - Will be able to write thesis proposal - Defining the gaps in the related theory of the topic. |
Course Content
| The content is mainly developing a thesis proposal. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | İntroduction | |
| 2) | Seminar Study | |
| 3) | Seminar Study | |
| 4) | Seminar Study | |
| 5) | Seminar Study | |
| 6) | Seminar Study | |
| 7) | Seminar Study | |
| 8) | Seminar Study | |
| 9) | Seminar Study | |
| 10) | Seminar Study | |
| 11) | Seminar Study | |
| 12) | Seminar Study | |
| 13) | Seminar Study | |
| 14) | Seminar Study | |
| 15) | Final Presentation |
Sources
| Course Notes / Textbooks: | |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
| 3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
| 5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |