MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3518 | Editorial Analysis ll | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ELİF ENGİN |
Course Lecturer(s): |
Assoc. Prof. ELİF ENGİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to introduce the basics of news gathering and news analysing, as well as to examine and critique the role of journalist in our society. |
The students who have succeeded in this course; 1) Students will be able to define the terms of “Journalism” and “TV Journalism” 2) Students will be able to provide basic education in the discipline of TV journalism. 3) Students will be to have an overall knowledge of the theory and practice of TV journalism. 4) Students will foster original scholarly work in the discipline of TV journalism. 5) Students will be able to understand the relationship between the news organization and society. 6) Students will be able have the understanding of TV Journalism and its role in our culture. 7) Students will regonize the ethical issues in Journalism. 8) Students will be able to demonstrate an awareness of professional values, standards and ethics. 9) Students will be able to regonize the familiarity with both historical and contemporary news technologies and applications. 10) Students will be able to evaluate the differences and familiarities between journalism and Tv journalism. |
Students will be able to demonstrate an awareness of professional values, standards and ethics;to understand the relationship between the news organization and society,to be self-reliant and self-confident about what is to be reported. |
Week | Subject | Related Preparation |
1) | Introduction: About Journalism and TV Journalism | |
2) | TV Journalism and Journalism: Definition, Values and Impacts | |
3) | Journalist – Professionals in a Market Culture | |
4) | Definition of Journalism on the background of postmodernism | |
5) | TV Journalism: Industrial & Theoretical Foundations | |
6) | TV Journalism: Law & Ethics | |
7) | Television Journalism: Formats | |
8) | Discussion/ debate/ in-depth report/analysis/ News documentary/ live broadcast | |
9) | TV Journalism in Practice: Introduction to the Process of News Production | |
10) | TV Journalism in a Changing Environment: New Technology & New Media | |
11) | TV Journalism and New Media Journalism | |
12) | Discussion about the agenda of Turkey | |
13) | Discussion about the agenda of the world | |
14) | Review For The Fınal Project and giving the assignment for the final project |
Course Notes / Textbooks: | |
References: | Reading Material Will Be Given On Weekly Basis |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 65 |
Homework Assignments | 1 | 4 |
Midterms | 1 | 5 |
Final | 1 | 6 |
Total Workload | 119 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |