VCD3142 Point of Purchase DesignBahçeşehir UniversityDegree Programs SOFTWARE ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3142 Point of Purchase Design Spring 2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s): Instructor MATİLDE WOL
Recommended Optional Program Components: None
Course Objectives: Point of Purchase (also called POP) or Point of Sales (POS) are a cost-effective way to increase sales and brand awareness.
An essential course for creating striking and innovative designs and store displays. Students work on a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic art fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers.
With full-color photographs throughout, Point of Purchase is a must for any advertising campaign involved in retail, interior, exhibition, stand, and event design.

Learning Outcomes

The students who have succeeded in this course;
1) Identify the needs of BTL (belove the line) advertising design
2) Researching design and store displays
3) Identify formats, dimensions, styles and typography
4) Analyse concept-product-potential buyers relationship
5) Execute recall of the brand and highlight the features of the product
6) Execute different design layouts
7) Execute production process

Course Content

Design and store display, design process are discussed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Principles of POP DESIGN
3) Discussing current POP designs
4) Research/Chossing a brand (different for each student)
5) First layouts presentation
6) Final layout presentation/ BTL Campaign
7) Review and Process
8) Researching current POP designs
9) Discussing current POP designs
10) Research/ one brand for all the students
11) Concept board presentation
12) Working on POP materials/layouts presentation 1
13) layout presentation 2
14) Review and Process


Course Notes / Textbooks:
References: Point of Purchase Design Annual 6 and 7
Creativity- David E. Carter(Editor)
The One Show-
Archive- Ads and posters
Communications Arts-
Marketing Türkiye

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 15 % 20
Presentation 3 % 25
Midterms 1 % 25
Final 1 % 30
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 14 28
Midterms 14 28
Final 14 28
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) Be able to specify functional and non-functional attributes of software projects, processes and products.
2) Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems.
3) Be able to develop a complex software system with in terms of code development, verification, testing and debugging.
4) Be able to verify software by testing its program behavior through expected results for a complex engineering problem.
5) Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation.
6) Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically.
7) Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams.
8) Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems.
9) Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system.
10) Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities.
11) Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life.
12) Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions.
13) Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions.