INTERNATIONAL FINANCE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5302 | Cases in Advertising | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DEMİR KARPAT POLAT |
Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR |
Recommended Optional Program Components: | None |
Course Objectives: | The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively. |
The students who have succeeded in this course; 1)will be able to evaluate recent advertising practices 2)will be able to identify the dynamics of advertising industry and fundumental approaches 3)will be able to manage creative process 4)will be able to produce creative concepts |
In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Strategic analysis of an advertising campaign and myths about creative process of advertising | |
3) | ||
4) | Analysis of advertising campaigns | Preparation of homework |
5) | Analysis of advertising campaigns | Preparation of homework |
6) | Advertising dynamics in Turkey and new approaches | |
7) | Analysis of advertising campaigns | Preparation of homework |
8) | Analysis of advertising campaigns | Preparation of homework |
9) | Advertising dynamics in the world and new approaches | |
10) | Analysis of advertising campaigns | |
11) | Analysis of advertising campaigns | Preparation of homework |
12) | Recent successful advertising campaigns and new trends in advertising | |
13) | Analysis of advertising campaigns | Preparation of homework |
14) | Evaluation of creative ideas | presentation |
Course Notes / Textbooks: | Course notes will be given weekly. |
References: | 1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 48 |
Study Hours Out of Class | 14 | 48 |
Homework Assignments | 14 | 43 |
Final | 14 | 53 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To correctly identify the problems and to be able to ask the correct questions | 2 |
2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance | 1 |
3) | To understand and grasp the full details of theoretical arguments and counter arguments | 2 |
4) | To be fully prepared for a graduate study in finance and to have lifelong learning awareness | 2 |
5) | To be able to apply theoretical principles of finance to the realities of practical business life | 1 |
6) | To develop solutions for managerial problems by understanding the requirements of international financial markets | 2 |
7) | To think innovatively and creatively in complex situations | 3 |
8) | To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life | 2 |
9) | To have the competencies of the digital age and to use the necessary financial applications | 2 |
10) | To be able to use at least one foreign language both for communication and academic purposes | 1 |
11) | To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life | 2 |
12) | To develop an objective criticism in business and academic life and having a perspective to self-criticize | 2 |