| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor OĞUZHAN AKAY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
creative process and personality. |
|
| 3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
| 4) |
Having fun, being innovative and idea lover. Exercises. |
|
| 5) |
Lock on to target. Being childish and enhancing curiosity. |
|
| 6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
| 7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
|
| 8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
| 9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
| 10) |
Execution of ideas. Exercises. |
Preparation of homework. |
| 11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
| 12) |
Strategy and media products. Deadline for 4th Homework. |
|
| 13) |
Methods of copy and script writing. |
|
| 14) |
Review. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society |
4 |
| 2) |
Having comprehensive knowledge regarding different media and branches of art |
3 |
| 3) |
Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area |
1 |
| 4) |
Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey |
1 |
| 5) |
Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product |
2 |
| 6) |
Being able to write a script ready to be shot |
2 |
| 7) |
Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment |
|
| 8) |
Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations |
|
| 9) |
Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages |
|
| 10) |
Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage |
|
| 11) |
Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white |
3 |
| 12) |
Having ethical values and a sense of social responsibility |
5 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
