MBA (TURKISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5255	Strategic Marketing Practices	Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Dr. Öğr. Üyesi FATİH ANIL Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. ÖZGÜR ÇENGEL Dr. ZEYNEP LEMBET Instructor REHA TARTICI Dr. MİTHAT BÜLENT ÖZMEN Assoc. Prof. UĞUR CEVDET PANAYIRCI
Recommended Optional Program Components:	None
Course Objectives:	Strategic Marketing Practices course , students today until they see the application by combining different courses , holistic view of aims to be able to produce solutions to more complex marketing problems. Not only their creativity , in different activities , operational , Human Resources , Production Oriented well aware of the problem , the research aims to develop the capacity to produce reasonable solutions from the data in the visit.

Learning Outcomes

The students who have succeeded in this course;
The two leading companies in the sector will be given by the authorities after the brief and inform your participants themselves the questions in groups / making detailed studies on the problem to produce solutions and will learn a roadmap to propose to deliver the most effective results. Each class faculty with at least one institution Authority ( total of at least 2 members) will form a jury and evaluate projects in accordance with established criteria .

Course Content

1: Harvard Business Review ( HBR) examination of welded base and HBR article Case studies
2 : A time to be given by leading companies in the industry work
Harvard Business Review will be discussed at the beginning of the course by examining the basic articles origin . Then, the participants of the study time for each week questions / problems are expected to produce a solution . Need to be assessed with a holistic perspective of these studies include different marketing problems. Each participant is responsible for case studies of individual that week . In addition, each week consisting of two people 2 or 3 groups by examining the work of the time he started the week in detail , we will offer in the classroom.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Information	Weekly Reading
2)	Discussion of Basic Articles	Weekly Reading
3)	HyundaiCard's Marketing Strategy & Wal-Mart Stores	Weekly Reading
4)	The New Beetle & Walt Disney Co.: The Entertainment King	Weekly Reading
5)	Samsung Electronics & Harley-Davidson: Preparing for the Next Century	Weekly Reading
6)	Apple Inc., 2008 & Launching the BMW Z3 Roadster	Weekly Reading
7)	Midterm	None
8)	Sectoral Case Study 1- Briefing	Weekly Reading
9)	Sectoral Case Study 1 - Study / Work	Weekly Reading
10)	Sectoral Case Study 1 - Presentations	Weekly Reading
11)	Sectoral Case Study 2- Briefing	Weekly Reading
12)	Sectoral Case Study 2 - Study / Work	Weekly Reading
13)	Sectoral Case Study 2- Presentations	Weekly Reading
14)	Toyota Motor Corp.: Launching Prius& Virgin Mobile USA: Pricing for the Very First Time	Weekly Reading

Sources

Course Notes / Textbooks:	Marketing Strategy: An Overview (Product Number: 500005-PDF-ENG) E. Raymond Corey Note on Marketing Strategy (Product Number: 598061-PDF-ENG) Robert J. Dolan
References:	The Seven Questions of Marketing Strategy (Product Number: UV2974-PDF-ENG) Paul W. Farris, Mark Parry, Rajkumar Venkatesan Market Segmentation, Target Market Selection, and Positioning (Product Number: 506019-PDF-ENG) Miklos Sarvary, Anita Elberse

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	13	7	91
Study Hours Out of Class	12	3	36
Midterms	1	3	3
Final	1	3	3
Total Workload			175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications.	5
2)	To be able to comprehend the interdisciplinary interaction with which the field is related.	4
3)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field.	5
4)	To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines,	5
5)	To be able to solve the problems encountered in the field by using research methods.	5
6)	To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.	4
7)	To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary.	5
8)	To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning.	3
9)	To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field.	4
10)	To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes.	5
11)	To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies.	3
12)	Being able to independently carry out a work that requires expertise in the field.	4
13)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility.	5
14)	Ability to lead in environments that require solving problems related to the field	4