| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Overview of the syllabus. |
|
| 2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
| 3) |
False advertising overview. |
Related reading from the course book. |
| 4) |
False advertising: What is the truth? |
Related reading from the course book. |
| 5) |
Copyrights |
|
| 6) |
Competitive restrictions |
|
| 7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
| 8) |
Case studies |
|
| 9) |
Looking from the consumer side. |
|
| 10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
| 11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
| 12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
| 13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
| 14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). |
2 |
| 2) |
They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. |
2 |
| 3) |
They are aware of national and international values in performing arts. |
2 |
| 4) |
Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. |
1 |
| 5) |
They have the sensitivity to run a business successfully in their field. |
3 |
| 6) |
Develops the ability to perceive, think, design and implement multidimensional from local to universal. |
3 |
| 7) |
They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. |
2 |
| 8) |
They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. |
3 |
| 9) |
They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. |
1 |
| 10) |
They follow English language resources related to their field and can communicate with foreign colleagues in their field. |
1 |
| 11) |
By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. |
3 |
| 12) |
They can produce original works within the framework of an interdisciplinary understanding of art. |
2 |
| 13) |
Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. |
3 |
| 14) |
Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. |
2 |
| 15) |
They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
