| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Overview of the syllabus. |
|
| 2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
| 3) |
False advertising overview. |
Related reading from the course book. |
| 4) |
False advertising: What is the truth? |
Related reading from the course book. |
| 5) |
Copyrights |
|
| 6) |
Competitive restrictions |
|
| 7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
| 8) |
Case studies |
|
| 9) |
Looking from the consumer side. |
|
| 10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
| 11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
| 12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
| 13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
| 14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
2 |
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance |
1 |
| 3) |
To understand and grasp the full details of theoretical arguments and counter arguments |
2 |
| 4) |
To be fully prepared for a graduate study in finance and to have lifelong learning awareness |
2 |
| 5) |
To be able to apply theoretical principles of finance to the realities of practical business life |
1 |
| 6) |
To develop solutions for managerial problems by understanding the requirements of international financial markets |
2 |
| 7) |
To think innovatively and creatively in complex situations |
3 |
| 8) |
To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life |
2 |
| 9) |
To have the competencies of the digital age and to use the necessary financial applications |
2 |
| 10) |
To be able to use at least one foreign language both for communication and academic purposes |
1 |
| 11) |
To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life |
2 |
| 12) |
To develop an objective criticism in business and academic life and having a perspective to self-criticize |
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
