NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4629	Media Ethics	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components:	None
Course Objectives:	Media Ethics will study the power of media in today’s world and examine different aspects of the question of media ethics. The course in general will open a term-length debate on media ethics by focusing on questions such as “what is ethics, how is ethics of media linked to the political and social issues in a given society, why do media need to be ethical, and how can media serve better public through ethical decision-making that would create trust on the part of their audiences?” These broad questions will be discussed by paying attention to print, broadcast, advertising and public relations sectors.

Learning Outcomes

The students who have succeeded in this course;
I. Learn the substantive philosophical discussions on ethics
II. Grasp how media and communication scholars approach the issue of ethics
III. Recognize the differences between morality and ethics
IV. Develop grounded analytical tools about how to discuss what is ethical or not in media
V. Recognize how media professionals face with the dilemmas and how they solve these dilemmas in their lives
VI. Analyze different cases from Turkish media and discuss what is ethical in these cases or not
VII. Derse katılan öğrencilerin çoğunluğu tarafından kabul edilebilecek bir "medya etiği ilkeleri" geliştirmek

Course Content

Each week, we will take different concepts and different sectors and through using audio-visual and textual resources we will have detailed discussions on how it would be possible to reach the ethical standards in our society. Cases from national and global media will be discussed. The first hour will include a lecture where the instructor introduces the concept and related discussions in the literature. Starting from the second hour, students are urged to discuss as the whole class by focusing on case studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
1)	Presentation of the course and rules
2)	Key Concepts and Thoughts In Media Ethics	Patterson and Wilkins, Chapter 1
3)	Information Ethics	Patterson and Wilkins, Chapter 2
4)	Ethical Issues In Advertising (Submission of Proposals for Term Project)	Patterson and Wilkins, Chapter 3
5)	Ethical Issues In Public Relations (Obtaining feedbacks from Instructors)	Patterson and Wilkins, Chapter 4
6)	Privacy Issues (Consultation with the Instructors)	Patterson and Wilkins, Chapter 5
7)	Hate Speech	Patterson and Wilkins, Chapter 6
8)	Conflict of Interest	Patterson and Wilkins, Chapter 7
9)	Ethics In Photography and Video productions	Patterson and Wilkins, Chapter 8
10)	Ethics In Cyberspace	Patterson and Wilkins, Chapter 9
11)	Ethics In Art and Entertainment	Patterson and Wilkins, Chapter 10
12)	Term Project Presentations
13)	Term Project Presentations
14)	Term Project Presentations

Sources

Course Notes / Textbooks:	Philip Patterson & Lee Wilkins (2010). Media Ethics: Issues and Cases. New York: McGraw-Hill Ek Kitap/Supplementary Book: Bülent Çaplı & Hakan Tuncel (ed) (2010) Televizyon Haberciliğinde Etik, Ankara: Fersa.
References:	Ders işlenirken eklenecek online kaynaklar - Online sources TBA during the class discussions.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 20
Presentation	1	% 20
Project	1	% 40
Seminar	4	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	15	30
Presentations / Seminar	5	20
Project	1	33
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.