BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PERFORMING ARTS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD4140 | Advertising Campaign Design | Spring Fall |
2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor MATİLDE WOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Identify different advertising campaign designs 2) Analyse advertising content 3) Define the graphic elements in an advertising campaign 4) Recognize ATL and BTL advertising 5) Display the fundamentals of graphics in advertising campaigns. 6) Reproduce skills for digital software 7) Execute a high quality advertising campaign design |
Course Content
| Advertising campaign graphics, advertising campaign products are explored. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Principles of an advertising campaign design | |
| 3) | Discussing current layouts | |
| 4) | Research/Chossing a brand (different for each student) | |
| 5) | First ad layouts presentation | |
| 6) | Final layout presentation/ Campaign layout | |
| 7) | Konu tekrarı ve Süreç | |
| 8) | Different layouts for ATL and BTL | |
| 9) | Discussing current layouts | |
| 10) | Research/ one brand for all the students | |
| 11) | Concept board | |
| 12) | ATL layouts presentation | |
| 13) | BTL layout presentation | |
| 14) | Review and Process |
Sources
| Course Notes / Textbooks: | |
| References: | Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Presentation | 1 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 14 | 2 | 28 |
| Project | 2 | 16 | 32 |
| Midterms | 1 | 8 | 8 |
| Final | 1 | 8 | 8 |
| Total Workload | 118 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | 2 |
| 2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | 2 |
| 3) | They are aware of national and international values in performing arts. | 2 |
| 4) | Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | 1 |
| 5) | They have the sensitivity to run a business successfully in their field. | 3 |
| 6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | 3 |
| 7) | They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | 2 |
| 8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | 3 |
| 9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | 1 |
| 10) | They follow English language resources related to their field and can communicate with foreign colleagues in their field. | 1 |
| 11) | By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | 3 |
| 12) | They can produce original works within the framework of an interdisciplinary understanding of art. | 2 |
| 13) | Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | 3 |
| 14) | Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | 2 |
| 15) | They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. | 3 |