BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| FILM AND TELEVISION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD4140 | Advertising Campaign Design | Spring | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor MATİLDE WOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Identify different advertising campaign designs 2) Analyse advertising content 3) Define the graphic elements in an advertising campaign 4) Recognize ATL and BTL advertising 5) Display the fundamentals of graphics in advertising campaigns. 6) Reproduce skills for digital software 7) Execute a high quality advertising campaign design |
Course Content
| Advertising campaign graphics, advertising campaign products are explored. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Principles of an advertising campaign design | |
| 3) | Discussing current layouts | |
| 4) | Research/Chossing a brand (different for each student) | |
| 5) | First ad layouts presentation | |
| 6) | Final layout presentation/ Campaign layout | |
| 7) | Konu tekrarı ve Süreç | |
| 8) | Different layouts for ATL and BTL | |
| 9) | Discussing current layouts | |
| 10) | Research/ one brand for all the students | |
| 11) | Concept board | |
| 12) | ATL layouts presentation | |
| 13) | BTL layout presentation | |
| 14) | Review and Process |
Sources
| Course Notes / Textbooks: | |
| References: | Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Presentation | 1 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 14 | 2 | 28 |
| Project | 2 | 16 | 32 |
| Midterms | 1 | 8 | 8 |
| Final | 1 | 8 | 8 |
| Total Workload | 118 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 4 |
| 2) | Having comprehensive knowledge regarding different media and branches of art | 3 |
| 3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 1 |
| 4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 1 |
| 5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 2 |
| 6) | Being able to write a script ready to be shot | 2 |
| 7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |
| 8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |
| 9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |
| 10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |
| 11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
| 12) | Having ethical values and a sense of social responsibility | 5 |