INTERNATIONAL FINANCE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4140	Advertising Campaign Design	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products.

Learning Outcomes

The students who have succeeded in this course;
1) Identify different advertising campaign designs
2) Analyse advertising content
3) Define the graphic elements in an advertising campaign
4) Recognize ATL and BTL advertising
5) Display the fundamentals of graphics in advertising campaigns.
6) Reproduce skills for digital software
7) Execute a high quality advertising campaign design

Course Content

Advertising campaign graphics, advertising campaign products are explored.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Principles of an advertising campaign design
3)	Discussing current layouts
4)	Research/Chossing a brand (different for each student)
5)	First ad layouts presentation
6)	Final layout presentation/ Campaign layout
7)	Konu tekrarı ve Süreç
8)	Different layouts for ATL and BTL
9)	Discussing current layouts
10)	Research/ one brand for all the students
11)	Concept board
12)	ATL layouts presentation
13)	BTL layout presentation
14)	Review and Process

Sources

Course Notes / Textbooks:
References:	Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Presentation	1	% 25
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	2	28
Project	2	16	32
Midterms	1	8	8
Final	1	8	8
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions	2
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance	1
3)	To understand and grasp the full details of theoretical arguments and counter arguments	2
4)	To be fully prepared for a graduate study in finance and to have lifelong learning awareness	2
5)	To be able to apply theoretical principles of finance to the realities of practical business life	1
6)	To develop solutions for managerial problems by understanding the requirements of international financial markets	2
7)	To think innovatively and creatively in complex situations	3
8)	To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life	2
9)	To have the competencies of the digital age and to use the necessary financial applications	2
10)	To be able to use at least one foreign language both for communication and academic purposes	1
11)	To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life	2
12)	To develop an objective criticism in business and academic life and having a perspective to self-criticize	2