MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3140 | Space in Visual Design | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is concerned with the way people experience space-built or un-built, real or imaginary, two dimensional or three dimensional. Theories of space is introduced exposing conceptions in a variety of visual design media. Space is an integral part of communication and is a seamless connection to visual expression. The emphasis is on the discovery of space while exercising visual skills in depicting and analyzing cultures in the world of cities. |
The students who have succeeded in this course; 1) Develop an understanding of different kinds of space. 2) Exhibit critical thinking skills for the city space (of Istanbul ) 3) Expose cultural construction of space ( in Istanbul) 4) Analyse the visual aspects of city space in comparison to other cultures 5) Experience to effectively communicate an idea through visual expression. 6) Exercise and demonstrate visual skills working with variety of media. 7) Display ability to profile audiences for successful presentation techniques |
The students will be introduced to different uses of space in different mediums, with the aid of presentations. While the course aims to establish the foundation of space and use of it, students are directed to prepare a final presentation or product which is strongly related to concept of space. |
Week | Subject | Related Preparation |
1) | Introduction, Syllabus overview, Expectations | |
2) | Senses and Istanbul | |
3) | Space and place in Istanbul | |
4) | Public and private spaces of Istanbul | |
5) | Non-places in Istanbul | |
6) | Sounds of Istanbul: Guest lecture presentation | |
7) | Wrapping – Packaging Istanbul: Guest lecture presentaion | |
8) | Visual Concept Development : Project Istanbul Group discussion, critiques: designing for structural integrity, and display aesthetics. Adapting typography, illustration, design and materials to the 3 dimensional forms/surfaces | |
9) | Project review | |
10) | Literal Istanbul: Guest Lecture presentation | |
11) | Time - Based Istanbul: Guest Lecture presentation | |
12) | Audio - Visual Istanbul: Guest Lecture presentation | |
13) | Urban Screens and Istanbul: Guest Lecture presentation | |
14) | Interactive Istanbul: Guest lecture presentation |
Course Notes / Textbooks: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 20 |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Study Hours Out of Class | 14 | 28 |
Homework Assignments | 13 | 40 |
Midterms | 2 | 7 |
Final | 1 | 10 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |