NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3631	Project Management	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ÖNDER YÖNET
Course Lecturer(s):	Dr. Öğr. Üyesi ÖNDER YÖNET
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is, within the concept of "project management", to gain the students the ability of designing many projects in life (and in advertising). Hence, in other words, the objective is from the organization of their weddings to designing advertising campaigs, to teach them the steps, main concepts of project management and mediate in their becoming effective and efficient project managers.

Learning Outcomes

The students who have succeeded in this course;
1) To clarify what project is
2) To differentiate what project management is
3) To describe the project life cycle
4) To identify the stakeholders of a project
5) To employ project initiation to any given project
6) To develope a project plan
7) To analyse how to execute a project
8) To determine how to control a given project
9) To formulate how to communicate about a project
10)To organise how to close a project
11)To assess any given project
12)To design a project
13)To manage a project

Course Content

The course will be held two-sided, on one side the students will learn theoretical knowledge about project management, on the other side, by the same time, they will analyse case studies and practise designing their own real-time projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
1)
2)	What is a project? What is project management? The players of projects: Who is who in the project management?
3)	Project life cycle
4)	scope management
5)	stakeholder analysis & management
6)	Stakeholder analysis & management
7)	WBS (Work Breakdown Structure) and OBS (Organizational Breakdown Structure) The project in the organizational structure
8)	Quiz-Review-Improving or Catching Up! past subjects.
9)	Risk management
10)	Risk management, Project budgeting
11)	PERT Diagrams and the Critical Path Method
12)	PERT Diagrams and the Critical Path Method and resource allocation Determining the final project topics
13)	The Monitoring-Controlling Cycle, Determining how to control a given project - The fundamental purposes of control
14)	Organising how to close a project

Sources

Course Notes / Textbooks:	Project Management: A Managerial Approach, Jack R. Meredith, Samuel J. Mantel Jr.,2011. Managing Projects Large and Small: The Fundamental Skills to Deliver on budget and on Time by Richard Luecke, Harvard Business School Press (March 31, 2004) / Proje Yönetimi,Richard Luecke, Türkiye İş Bankası Yayınları,2009.
References:	The Principles of Project Management (SitePoint: Project Management), Mari Williams, 2008. Project Management Case Studies,Harold Kerzner,2009

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	8	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	8	3	24
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.