NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4339	Zenna-Research Literacy and Data Effect	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives:	In this course, it is aimed that the students gain command of market research terminology, research management skills and competence to conduct research.

Learning Outcomes

The students who have succeeded in this course;
1- To be able to dominate market research terminology
2- To understand the types of research and when they are used.
3- To define the elements to be considered in the analysis
4- To obtain the ability to prepare a questionnaire
5- To gain the skill of reporting
6- To develop Research-Literacy skills

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Terminology used in the research
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2)	Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative

Sources

Course Notes / Textbooks:
References:	• Dursun, Ö. HE. & Odabasi, H. F. (2011). Multimedia design. Ankara: Pegem Academy. • Mayer, R. (2005). The Cambridge Handbook of Multimedia Learning. New York: Cambridge University Press. • Counts, E. L. (2003). Multimedia Design and Production for Students and Teachers. Boston: Allyn & Bacon. • Akpınar, Y. (2005). Computer Aided Instruction. Ankara, TURKEY: Ani Publishing.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Workload
Presentations / Seminar	2	2
Total Workload		2

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.