FILM AND TELEVISION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5207	Fundamental Principles of Marketing	Fall	3	0	3	14

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. SERDAR PİRTİNİ
Recommended Optional Program Components:	None
Course Objectives:	The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company.

Learning Outcomes

The students who have succeeded in this course;
I. To identify marketing communications studies theoretically and practically.
II. To identify the elements of marketing communications mix (advertising, public relations, sales promotion, direct marketing, personal selling)
III. To identify how marcom mix elements create synergy when integrated.
IV. To be able to develop a basic integrated marketing communications plan showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research.
V. To be able to prepare a marketing communication project of an actual company
VI. To be able to show marketing commication problem solving skills through case analysis and environmental scanning.

Course Content

Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction.
2)	Overview of marketing communication and the marketing communication process.
3)	The communication process.
4)	Buyer behaviors.
5)	Marketing communication planning process.
6)	Media planning and strategy.
7)	Evaluation of media.
8)	Marketing communication tools.
9)	Advertising, brand management, branding.
10)	Communication strategies.
11)	Public relations, publicity, corporate image.
12)	Corporate advertising, event and sponsorship.
13)	Direct marketing and personal selling.
14)	Objectives and budgeting for promotional program.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. / Will be given weekly.
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	5	35
Midterms	7	35
Final	7	60
Total Workload		172

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society	4
2)	Having comprehensive knowledge regarding different media and branches of art	3
3)	Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area	1
4)	Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey	1
5)	Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product	2
6)	Being able to write a script ready to be shot	2
7)	Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8)	Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9)	Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10)	Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11)	Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white	3
12)	Having ethical values and a sense of social responsibility	5