INTERNATIONAL FINANCE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5207	Fundamental Principles of Marketing	Spring	3	0	3	14

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. SERDAR PİRTİNİ
Recommended Optional Program Components:	None
Course Objectives:	The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company.

Learning Outcomes

The students who have succeeded in this course;
I. To identify marketing communications studies theoretically and practically.
II. To identify the elements of marketing communications mix (advertising, public relations, sales promotion, direct marketing, personal selling)
III. To identify how marcom mix elements create synergy when integrated.
IV. To be able to develop a basic integrated marketing communications plan showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research.
V. To be able to prepare a marketing communication project of an actual company
VI. To be able to show marketing commication problem solving skills through case analysis and environmental scanning.

Course Content

Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction.
2)	Overview of marketing communication and the marketing communication process.
3)	The communication process.
4)	Buyer behaviors.
5)	Marketing communication planning process.
6)	Media planning and strategy.
7)	Evaluation of media.
8)	Marketing communication tools.
9)	Advertising, brand management, branding.
10)	Communication strategies.
11)	Public relations, publicity, corporate image.
12)	Corporate advertising, event and sponsorship.
13)	Direct marketing and personal selling.
14)	Objectives and budgeting for promotional program.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. / Will be given weekly.
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	5	35
Midterms	7	35
Final	7	60
Total Workload		172

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions	2
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance	1
3)	To understand and grasp the full details of theoretical arguments and counter arguments	2
4)	To be fully prepared for a graduate study in finance and to have lifelong learning awareness	2
5)	To be able to apply theoretical principles of finance to the realities of practical business life	1
6)	To develop solutions for managerial problems by understanding the requirements of international financial markets	2
7)	To think innovatively and creatively in complex situations	3
8)	To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life	2
9)	To have the competencies of the digital age and to use the necessary financial applications	2
10)	To be able to use at least one foreign language both for communication and academic purposes	1
11)	To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life	2
12)	To develop an objective criticism in business and academic life and having a perspective to self-criticize	2