INTERNATIONAL FINANCE | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5207 | Fundamental Principles of Marketing | Fall | 3 | 0 | 3 | 14 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. SERDAR PİRTİNİ |
Recommended Optional Program Components: | None |
Course Objectives: | The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company. |
The students who have succeeded in this course; I. To identify marketing communications studies theoretically and practically. II. To identify the elements of marketing communications mix (advertising, public relations, sales promotion, direct marketing, personal selling) III. To identify how marcom mix elements create synergy when integrated. IV. To be able to develop a basic integrated marketing communications plan showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research. V. To be able to prepare a marketing communication project of an actual company VI. To be able to show marketing commication problem solving skills through case analysis and environmental scanning. |
Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations. |
Week | Subject | Related Preparation |
1) | Introduction. | |
2) | Overview of marketing communication and the marketing communication process. | |
3) | The communication process. | |
4) | Buyer behaviors. | |
5) | Marketing communication planning process. | |
6) | Media planning and strategy. | |
7) | Evaluation of media. | |
8) | Marketing communication tools. | |
9) | Advertising, brand management, branding. | |
10) | Communication strategies. | |
11) | Public relations, publicity, corporate image. | |
12) | Corporate advertising, event and sponsorship. | |
13) | Direct marketing and personal selling. | |
14) | Objectives and budgeting for promotional program. |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. / Will be given weekly. |
References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 5 | 35 |
Midterms | 7 | 35 |
Final | 7 | 60 |
Total Workload | 172 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To correctly identify the problems and to be able to ask the correct questions | 2 |
2) | To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance | 1 |
3) | To understand and grasp the full details of theoretical arguments and counter arguments | 2 |
4) | To be fully prepared for a graduate study in finance and to have lifelong learning awareness | 2 |
5) | To be able to apply theoretical principles of finance to the realities of practical business life | 1 |
6) | To develop solutions for managerial problems by understanding the requirements of international financial markets | 2 |
7) | To think innovatively and creatively in complex situations | 3 |
8) | To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life | 2 |
9) | To have the competencies of the digital age and to use the necessary financial applications | 2 |
10) | To be able to use at least one foreign language both for communication and academic purposes | 1 |
11) | To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life | 2 |
12) | To develop an objective criticism in business and academic life and having a perspective to self-criticize | 2 |