NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0366	Practicing Sustainability	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives:	The course shows how the sustainability topics can be integrated into daily life and business. The course aims to create awareness regarding sustainable lifestyle, business practices and ethic.

Learning Outcomes

The students who have succeeded in this course;
At the completion of this course, students should be able to:
1) Act sustainably in their daily lives and in business environment.
2) Examine a range of barriers that exist to living sustainably.
3) Understand key consumer behaviour supporting sustainability.
4) Understand the role of consumers in creating solutions to sustainability-related problems.
5) Explore sustainable development goals.
6) Understand the role of business in providing solutions to sustainability-related problems.
7) Explore sustainable business models.
8) Make connections between the academic literature on consumer behavior and real-world sustainability issues.

Course Content

The course is focused on the concepts, challenges and solutions for sustainability, sustainable daily practices and business implementations. The course includes principles of sustainable consumption and lifestyle, corporate sustainability and ethic.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding the Sustainability	Class slides / Articles /Cases
2)	Sustainable Development Goals	Class slides / Articles /Cases
3)	Understanding attitudes towards consumption and sustainability	Class slides / Articles /Cases
4)	Sustainable Consumption	Class slides / Articles /Cases
5)	Consumer Culture, Overconsumption and Voluntary Simplicity	Class slides / Articles /Cases
6)	The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change	Class slides / Articles /Cases
7)	LOHAS: A sustainable lifestyle	Class slides / Articles /Cases
8)	Sustainable Business Practices	Class slides / Articles /Cases
9)	Sustainability and Marketing	Class slides / Articles /Cases
10)	Sustainable Supply Chains	Class slides / Articles /Cases
11)	Creating Social Impact	Class slides / Articles /Cases
12)	Ethics and Responsible Business Practices	Class slides / Articles /Cases
13)	Communicating and Managing Sustainability	Class slides / Articles /Cases
14)	Sharing Economy	Class slides / Articles /Cases

Sources

Course Notes / Textbooks:

Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.

References:

Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	4	48
Project	1	25	25
Midterms	1	2	2
Final	1	2	2
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.