NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3004	Introduction to Podcasting	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s):	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Objectives:	With a brief history of 16 years, the non-fleeting internet radio, the podcast can also be defined as audio packages/series available online and on mobile.The genre is on platforms including the New York Times, the BBC, Spotify, Microsoft with hosts including anyone from Nilay Örnek to Mark Zuckerberg. Despite global interest and investment in the novel format, it’s unfortunately under-appreciated and misunderstood in Turkey. The objective of this class is to introduce the relatively new audio storytelling, to demonstrate the theory and practice and to raise new, fresh and world-class podcasts and broadcasters.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course are able to;

1) understand and identify a podcast as a communication medium,
2) identify the advantages of podcasts over other media, as well as their limitations,
3) critically analyze the technical structure and audio editing of a podcast, as well as its content,
4) determine the theme, format, audience, revenue model and equipment needed for a podcast episode,
5) prepare a podcast episode, record it and distribute it on their own or in a group,
6) analyze viewing data of a released podcast episode.

Course Content

This course will include theoretical reading and practice about how the podcast is used by journalists and other branches of media, as well as practice and discussion. As a deliverable, students will prepare and release a pilot of a podcast. This class will instruct students on determining the topic, theme and audience of a podcast, as well as the post-production process and the episode’s release through podcast platforms including but not limited to Spotify and Apple Podcasts, and the analysis of the viewing data. The class will offer industry knowledge in an applied setting, where it will be accompanied by academic and market discussions.Students are expected to show active participation and attendance. The class is designed to be carried out both in person and/or online.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Analysis of a podcast’s content
3)	An introduction to the podcast markets in the world, and in Turkey
4)	Determining a topic, theme and format for a podcast
5)	Determining a podcast’s audience and revenue model
6)	Podcast promotion and marketing venues
7)	Podcast recording equipment
8)	Podcast editing, mixing and mastering
9)	Podcast distribution venues
10)	Collecting and analyzing podcast data
11)	Preparing the content of the final podcast episode
12)	Recording the final podcast episode
13)	Post-recording editing on the final podcast episode
14)	The release, promotion and data analysis of the final podcast episode

Sources

Course Notes / Textbooks:	1) Berry, R. (2015). A Golden Age of Podcasting? Evaluating Serial in the Context of Podcast Histories. Journal of Radio & Audio Media, 22(2), 170–178. 2) Frary, M. (2017). Power to the podcast: Podcasting is bringing a whole new audience to radio and giving investigative journalism a boost. Plus, our handy guide to making your own podcasts. Index on Censorship, 46(3), 24-27.
References:	1) Planet Money, Episode 1000. [Podcast] 2) The Caliphate, Episodes 1 to 10. [Podcast] 3) Serial, Episode 1 and 2. [Podcast] 4) Joe Rogan Show, Elon Musk Episode. [Podcast]

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	3	3
Final	1	3	3
Total Workload			132

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.	1
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.	5
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.	2
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.	4
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.	3
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.	3
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.	3
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.	4
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.	4
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.	5