PERFORMING ARTS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3621	Ad Design I	Spring Fall	2	2	3	11

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing the students with an ability to use the required graphics design programs (Adobe Photoshop and Adobe lllustrator), and a skill to plan and implement all the creative process according to the brief in hand. Another goal of the course is the training of advertisers of the next and the new age, with a skill to use the media of the new age, creation of alternative channels and the necessary application techniques.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to sense basic principles of design concept and design theories.
2) Students will be able to comprehend differences between Visual Communication Design, Graphic Design and Advertising Design.
3) Students will be able to interprets concepts about perception and persuasion in Visual Communication Design.
4) Students will be able to comprehend color concept in Design.
5) Students will be able to comprehend basic approaches of Graphic Design and Advertising Design.
6) Students will be able to use Adobe Illustrator vectorel drawing software.
7) Students will be able to use Adobe Photoshop image processing software.

Course Content

Students will be able to realize unique design samples about classic, contemporary design within the framework basic design, visual communication design and advertising design principles.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Visual Communication and Design, Design elements and design principles. Practice: Using Adobe Illustrator Menus & Toolbox: Drawing tools, objects and object attributes (Drawing basic geometric shapes with Illustrator)
2)	Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication. Practice: Adobe Illustrator for freeform drawing: (Creating a composition with geometric objects and a silhouette)
3)	Visual Communication Design and Colour Practice: Drawing and coloring with Illustrator: (Drawing a character from TV Show Southpark) Deadline for 1st Homework (Basic design elements on Streets)
4)	Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings. Practice: Drawing and coloring with Adoe Illustrator: (Drawing a character from TV Show Southpark)
5)	Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising. Practice: Using text and graphics to design a poster composition:
6)	Writing and graphic design. Graphic Design principles. Practice: Using text and image and masking function on Illustrator
7)	Writing and graphic design. Graphic Design principles. Deadline for 2nd Homework: (Compositions from geometric objects on Streets)
8)	Using Adobe Photoshop: Interface and tools: Cropping tools, text tool and Layer Concept on Photoshop (Image Manipulation)
9)	Colour models: HSL Model, additive and subtractive colour models, digitalizing colours Practice: Using Adobe Photoshop: Tools and commands Layer Style and Layer Mode functions
10)	Practice: Using Adobe Photoshop: Tools and commands Layer Style and Layer Mode functions Deadline for 3rd Homework. (Different Layout formats)
11)	Using Adobe Photoshop: Commands and effects Color Correction on Photoshop Practice: Advertising product sample: Poster Design
12)	Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo) Practice: Advertising product sample: Poster Design
13)	What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions. Practice: Advertising product sample: Brochure Design
14)	Practice: Print Advertisement sample. Deadline for 4th Homework. (Print Advertisement Sample)

Sources

Course Notes / Textbooks:	• Advertising Design and Typography, Alex White (Allworth Press-2006) • Cutting Edge Advertising, Jim Aitchison (Practice Hall-2004) • Advertising Principles and Practice, Sandra E. Moriarty (Pearson Education-2009)
References:	• Communication Arts Magazine • Novum Magazine • Gallery Magazine

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Midterms	2	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	15	210
Homework Assignments	2	6	12
Midterms	2	6	12
Final	1	4	4
Total Workload			280

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.).	2
2)	They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field.	2
3)	They are aware of national and international values in performing arts.	2
4)	Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works.	1
5)	They have the sensitivity to run a business successfully in their field.	3
6)	Develops the ability to perceive, think, design and implement multidimensional from local to universal.	3
7)	They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field.	2
8)	They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods.	3
9)	They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods.	1
10)	They follow English language resources related to their field and can communicate with foreign colleagues in their field.	1
11)	By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works.	3
12)	They can produce original works within the framework of an interdisciplinary understanding of art.	2
13)	Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field.	3
14)	Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater.	2
15)	They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field.	3