| Week |
Subject |
Related Preparation |
| 1) |
Visual Communication and Design, Design elements and design principles.
Practice:
Using Adobe Illustrator Menus & Toolbox:
Drawing tools, objects and object attributes
(Drawing basic geometric shapes with Illustrator) |
|
| 2) |
Visual Communication and writing. Comprehension, measures of perception, relations of recalling in visual communication.
Practice:
Adobe Illustrator for freeform drawing:
(Creating a composition with geometric objects and a silhouette) |
|
| 3) |
Visual Communication Design and Colour
Practice:
Drawing and coloring with Illustrator:
(Drawing a character from TV Show Southpark)
Deadline for 1st Homework (Basic design elements on Streets) |
|
| 4) |
Visual perception and principles of Gestalt Theory: Figure-Background, balance, relations between structure features of image and their symbolising forms and the principle of appropriateness of the meanings.
Practice:
Drawing and coloring with Adoe Illustrator:
(Drawing a character from TV Show Southpark) |
|
| 5) |
Gestalt Theory and composition: Perceptional groupings, identical images different images and symbolising.
Practice:
Using text and graphics to design a poster composition: |
|
| 6) |
Writing and graphic design. Graphic Design principles.
Practice:
Using text and image and masking function on Illustrator |
|
| 7) |
Writing and graphic design. Graphic Design principles.
Deadline for 2nd Homework: (Compositions from geometric objects on Streets) |
|
| 8) |
Using Adobe Photoshop: Interface and tools:
Cropping tools, text tool and Layer Concept on Photoshop
(Image Manipulation) |
|
| 9) |
Colour models: HSL Model, additive and subtractive colour models, digitalizing colours
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions |
|
| 10) |
Practice:
Using Adobe Photoshop: Tools and commands
Layer Style and Layer Mode functions
Deadline for 3rd Homework. (Different Layout formats) |
|
| 11) |
Using Adobe Photoshop: Commands and effects
Color Correction on Photoshop
Practice:
Advertising product sample: Poster Design |
|
| 12) |
Using Adobe Photoshop: Layer Masking and color blending (Recoloring a black and white photo)
Practice:
Advertising product sample: Poster Design |
|
| 13) |
What is 3D? 3D applications on Computer graphics. Using Adobe Photoshop: 3D Typography, Smart Object and Action Functions.
Practice: Advertising product sample: Brochure Design |
|
| 14) |
Practice: Print Advertisement sample.
Deadline for 4th Homework. (Print Advertisement Sample) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. |
|
| 2) |
To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. |
|
| 3) |
To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. |
|
| 4) |
To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. |
|
| 5) |
To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. |
|
| 6) |
To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. |
|
| 7) |
To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. |
|
| 8) |
To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. |
|
| 9) |
To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. |
|
| 10) |
To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
