NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4220	Entrepreneurship & Managing Innovation	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	Not Available
Course Objectives:	Learning Working in Groups This course gives students the tools they need to improve their odds of making a product people want/ the steps of founding an innovative business.

Learning Outcomes

The students who have succeeded in this course;
Students will learn:
•On successful completion of this module a student will be able to:
•Critically evaluate various conceptualisations of entrepreneurship and demonstrate an awareness of the ideological nature of entrepreneurship. •Identify and critically reflect on their own personal entrepreneurial attributes and key competencies.
•Demonstrate an ability to engage effectively into a process of creating, appraising and presenting entrepreneurial ideas in different contexts.

Course Content

Bu ders, yenilikçi bir ürün/hizmet geliştirerek başarılı bir girişimin nasıl oluşturulacağı ve mevcut bir şirketin yenilikçi bir organizasyona nasıl dönüştürüleceği ile ilgili gerekli bilgileri sağlar.
Bu modül, GİRİŞİMCİLİK ÇALIŞMALARI VE PARADOKSLARI İLE İLGİLİ BİR ANLAYIŞ SAĞLAMAK için tasarlanmıştır.
ÖĞRENCİLERİN GİRİŞİMCİ ZİHİN SETLERİNİ TEŞVİK EDEREK POTANSİYELİ EN ÜST DÜZEYE ÇIKARMAYA ÇALIŞMAYI AMAÇLAMAKTADIR.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	i. Introductions, review, expectations ii. Innovation vs Invention iii. Dimensions and levels of ınnovation iv. Strategy for Innovation - Peter Drucker	None
2)	i. Innovative cultures ii. Global innovative index iii. GII rankings and trends iv. Discussion on the case Airbnb - Understanding why innovation is a strategy, how to begin	Reading
3)	i. The Lean Startup by Eric Ries ii. Vision, Mission, Values, why they care? iii. Cases - Intuit & Snaptax & IMVU - Understanding visions, how road map designed, how structured iv. Elevator Speech v. Business Model Canvas for Startups	Reading
4)	Student presentation for 2 dream startups and class discussion Detailed discussion on the Case “YemekSepeti” Discussion on the Business Model Canvas of Amazon	Write down the Elevator Speech your dream startup and draw the detailed BMC? or for “YemekSepeti”
5)	i. Strategy Under Uncertainty ii. Consumption Chains iii. How to validate the idea into a workable framework? iv. Introduction to Ian McMillan’s Discovery Driven Planning approach	Read: Chapter1 The Lean Startup
6)	Ara SINAV ; WeWork Vakası Üzerine	None
7)	Quiz: Explain Build-Measure-Learn feedback loop, pivots and leaf of faith assumptions? i. Framing the scope and building the major financials ii. Analysizing the Consumer Consumption Chain for the project	Read. Chapter 2 The Lean Startup
8)	Quiz; 6 disciplines of DDP i. Disciplines of Discovery Driven Planning ii. Analysis of Japan Oak Cooperation Case	Read : Putting Discovery-Driven Planning to Work article of Ian McMillan, Harvard Business Press
9)	i .History of Lean in Manufacturing ii. Lean Manufacturing Principles, how these 9 principles used in production Examples of Lean Principles from Toyota Cooperation	Read: Chapter3 The Lean StartUp
10)	How to accelerate startups How to grow startups How to create an innovation culture in companies	None
11)	Class discussion on IMVU case study of Stanford Graduate School i. How to rapid the matured startups, risks in this phases ii. When and how to attract offers from capital ventures to pump the growth	None
12)	Class discussion on DDP case Understanding how to frame problem areas in a clever idea, and how to approach without a major investment requirement, building the team	None
13)	Wrap up Must be dones before going to any investment angel How to convince even if you just have a dream and mapping of the future	None
14)	Final exam

Sources

Course Notes / Textbooks:

1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr.
3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J.
4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom
5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds
6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker
7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao
8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn
9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik
10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Quizzes	1	% 20
Project	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	3	42
Study Hours Out of Class	14	3	42
Project	1	14	14
Final	1	2	2
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.