FILM AND TELEVISION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4220 | Entrepreneurship & Managing Innovation | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Course Lecturer(s): |
Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | Not Available |
Course Objectives: | Learning Working in Groups This course gives students the tools they need to improve their odds of making a product people want/ the steps of founding an innovative business. |
The students who have succeeded in this course; Students will learn: •On successful completion of this module a student will be able to: •Critically evaluate various conceptualisations of entrepreneurship and demonstrate an awareness of the ideological nature of entrepreneurship. •Identify and critically reflect on their own personal entrepreneurial attributes and key competencies. •Demonstrate an ability to engage effectively into a process of creating, appraising and presenting entrepreneurial ideas in different contexts. |
Bu ders, yenilikçi bir ürün/hizmet geliştirerek başarılı bir girişimin nasıl oluşturulacağı ve mevcut bir şirketin yenilikçi bir organizasyona nasıl dönüştürüleceği ile ilgili gerekli bilgileri sağlar. Bu modül, GİRİŞİMCİLİK ÇALIŞMALARI VE PARADOKSLARI İLE İLGİLİ BİR ANLAYIŞ SAĞLAMAK için tasarlanmıştır. ÖĞRENCİLERİN GİRİŞİMCİ ZİHİN SETLERİNİ TEŞVİK EDEREK POTANSİYELİ EN ÜST DÜZEYE ÇIKARMAYA ÇALIŞMAYI AMAÇLAMAKTADIR. |
Week | Subject | Related Preparation |
1) | i. Introductions, review, expectations ii. Innovation vs Invention iii. Dimensions and levels of ınnovation iv. Strategy for Innovation - Peter Drucker | None |
2) | i. Innovative cultures ii. Global innovative index iii. GII rankings and trends iv. Discussion on the case Airbnb - Understanding why innovation is a strategy, how to begin | Reading |
3) | i. The Lean Startup by Eric Ries ii. Vision, Mission, Values, why they care? iii. Cases - Intuit & Snaptax & IMVU - Understanding visions, how road map designed, how structured iv. Elevator Speech v. Business Model Canvas for Startups | Reading |
4) | Student presentation for 2 dream startups and class discussion Detailed discussion on the Case “YemekSepeti” Discussion on the Business Model Canvas of Amazon | Write down the Elevator Speech your dream startup and draw the detailed BMC? or for “YemekSepeti” |
5) | i. Strategy Under Uncertainty ii. Consumption Chains iii. How to validate the idea into a workable framework? iv. Introduction to Ian McMillan’s Discovery Driven Planning approach | Read: Chapter1 The Lean Startup |
6) | Ara SINAV ; WeWork Vakası Üzerine | None |
7) | Quiz: Explain Build-Measure-Learn feedback loop, pivots and leaf of faith assumptions? i. Framing the scope and building the major financials ii. Analysizing the Consumer Consumption Chain for the project | Read. Chapter 2 The Lean Startup |
8) | Quiz; 6 disciplines of DDP i. Disciplines of Discovery Driven Planning ii. Analysis of Japan Oak Cooperation Case | Read : Putting Discovery-Driven Planning to Work article of Ian McMillan, Harvard Business Press |
9) | i .History of Lean in Manufacturing ii. Lean Manufacturing Principles, how these 9 principles used in production Examples of Lean Principles from Toyota Cooperation | Read: Chapter3 The Lean StartUp |
10) | How to accelerate startups How to grow startups How to create an innovation culture in companies | None |
11) | Class discussion on IMVU case study of Stanford Graduate School i. How to rapid the matured startups, risks in this phases ii. When and how to attract offers from capital ventures to pump the growth | None |
12) | Class discussion on DDP case Understanding how to frame problem areas in a clever idea, and how to approach without a major investment requirement, building the team | None |
13) | Wrap up Must be dones before going to any investment angel How to convince even if you just have a dream and mapping of the future | None |
14) | Final exam |
Course Notes / Textbooks: | 1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr. 3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J. 4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom 5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds 6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker 7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao 8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn 9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik 10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
References: | 1. The ABCs of Entrepreneurship: Entrepreneurial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Entrepreneurship Inside the Minds Staff, John Sibley Butler, Paul J. Magelli Sr. 3. The Spirit of Entrepreneurship: Exploring the Essence of Entrepreneurship Through Personal Stories, Nandram S.S., Samsom K.J. 4. Pioneers in Entrepreneurship and Small Business Research, H. Landstrom 5. Entrepreneurship In The United States: Future is Now , Paul D. Reynolds 6. Innovation And Entrepreneurship (Powertalk, Resumido), Peter Drucker 7. Entrepreneurship and Innovations in E-business: An Integrative Perspective, Fang Zhao 8. Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth Terrence E. Brown, Jan Ulijn 9. Sustainable Innovation and Entrepreneurship Rolf Wustenhagen, Jost Hamschmidt, Sanjay Sharma, Mark Starik 10. Innovating for Sustainability: Green Entrepreneurship in Personal Mobility (Routledge Studies in Innovation, Organization and Technology) Luca Berchicci |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Quizzes | 1 | % 20 |
Project | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Project | 1 | 14 | 14 |
Final | 1 | 2 | 2 |
Total Workload | 142 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society | 4 |
2) | Having comprehensive knowledge regarding different media and branches of art | 3 |
3) | Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area | 1 |
4) | Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey | 1 |
5) | Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product | 2 |
6) | Being able to write a script ready to be shot | 2 |
7) | Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment | |
8) | Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations | |
9) | Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages | |
10) | Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage | |
11) | Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white | 3 |
12) | Having ethical values and a sense of social responsibility | 5 |