MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ECO4146 | Innovation and Competition Policy in Digital Markets | Spring Fall |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Assoc. Prof. EMİN KÖKSAL |
Course Objectives: | This course aims to analyze the role of competition policy in shaping the digital economy, and the evolving role for competition authorities in the inovative digital markets. |
The students who have succeeded in this course; 1. Identify general principles of innovation and competition policy. 2. Explain the fundamental competition violations. 3. Define digital markets. 4. Identify innovations in digital market. 5. Analyze the effects of disruptive innovations in digital markets. 6. Acquire a solid understanding of interplay between innovation and competition polic. |
The course specifically examine the appropriateness of existing competition policy tools and techniques for dealing with innovative disruptions in digital markets. The course carries out case studies to analyze the development and evolution of a number of digital markets. |
Week | Subject | Related Preparation |
1) | Introduction to the Course | |
2) | Putting the Main Issues | |
3) | Foundations of Competition Policy | |
4) | Fundamental Rules of Competition Law -1 | |
5) | Fundamental Rules of Competition Law -2 | |
6) | Digital Markets | |
7) | Main Competition Issues in Digital Markets - 1 | |
8) | Main Competition Issues in Digital Markets - 2 | |
9) | Case Study Session - 1 | |
10) | Case Study Session - 2 | |
11) | Case Study Session - 3 | |
12) | Case Study Session - 4 | |
13) | Case Study Session - 5 | |
14) | Case Study Session - 6 |
Course Notes / Textbooks: | The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott GALLOWAY, Portfolio, 2017. An Introduction to EU Competition Law by Moritz LORENZ, Cambridge University Press, 2013. Platform Revolution by Geoffrey G. PARKER, Marshall W. Van ALSTYNE, Sangeet P. CHOUDARY, W. W. Norton & Company, 2016. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 18 | 18 |
Midterms | 1 | 20 | 20 |
Final | 1 | 30 | 30 |
Total Workload | 152 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |