INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4220	KOÇTAŞ - Innovative Approaches in Home Improvement Retail	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Recommended Optional Program Components:	None
Course Objectives:	Introduction of the retailing Retail Management Store management and Omnichannel Today and the future of Retailing How do we prepare for the future with innovative approaches?

Learning Outcomes

The students who have succeeded in this course;
1) Today and Tomorrow of the retail industry
2) What is Home Improvement Retailing?
3) Acquiring knowledge on the implementations/applications regarding Home Improvement Retailing.

Course Content

Fundemantals of retail, the dynamics of home improvement retailing , internal and external environmental factors affecting retail management, brand management, customer relationship management, product placement and visual editing, category management process, sales and service from different channels (omnichannel), store atmosphere, retailing techniques, supply chain, logistics management and warehouse management.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Category Management
2)	Demand Planning for Retail
3)	Warehouse and Logistics Management (in Warehouse)
4)	Store Management
5)	Store Visit
6)	Customer Journey Management and being an inspritional brand
7)	Human Resources
8)	Merchandising
9)	Digital transformation,innovation and process improvement in retail management
10)	Finance Management
11)	Sales Management in retail
12)	Omnichannel
13)	CEO Talk
14)	Team Coaching
15)	Final Exam

Sources

Course Notes / Textbooks:	Lecturer's notes
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	21	5	105
Midterms	1	2	2
Final	1	2	2
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information	5
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.	4
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.	4
4)	Can communicate orally and in writing with a good knowledge of English grammar.	3
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.	3
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.	4
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.	4
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.	4
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself	4