Language of instruction: |
Turkish |
Type of course: |
Departmental Elective |
Course Level: |
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. KAZIM SELÇUK TUZCUOĞLU |
Recommended Optional Program Components: |
Lecture, case study, Guest Speaker, Project, Educational Game |
Course Objectives: |
The aim of this course is to show students aiming for management positions how to benefit from the brain and neuroscience in business management and to explain how the senses and the brain play a role in matters such as decision making, persuasion, taking risks, from human resources management to sales, from finance to marketing.
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Week |
Subject |
Related Preparation |
1) |
Introduction |
Course Syllabus |
2) |
Brain and Nervous System |
Cow Brain will be purchased from the Offal Market and displayed in the classroom. |
3) |
Working System of the Brain and Decision Making |
Videos about the Working System of the Brain |
4) |
Brain and the 5 Senses |
Videos about the 5 Senses |
5) |
Relevance of Neuroscience to Neurological Subjects |
Videos about Perception, Persuasion, Prediction, Intuition, Empathy, Instinction, Creativity |
6) |
Neuroscience Meets Economics - Explaining Consumer Behavior with Neuroscience
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Research results and videos on Consumer Behavior |
7) |
Nobel Prices go to the Neuropsychology - Thinking Fast & Slow, Nudge |
Book Summaries of Kahneman and Thaler |
8) |
Neuroscience of Business Administration (I) - Leadership and Emotional Intelligence |
Articles and Videos about Leadership and Emotional Intelligence |
9) |
Neuroscience of Business Administration (II) - Motivation and Effective Interpersonal Relations |
Articles and videos about Motivation and Effective Interpersonal Relations |
10) |
Relevance of Neuroscience to Finance and Investment - Stimulus of Monetary Decision |
Articles and videos on Investment Decisions and Risk Taking |
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Program Outcomes |
Level of Contribution |
1) |
Follows the scientific literature in the field of Information Technology, critically analyzes it, and effectively utilizes it in solving complex IT problems. |
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2) |
Designs, plans, implements, and manages original projects related to the field of Information Technology. |
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3) |
Conducts independent studies in the field of Information Technology, assumes scientific responsibility, and evaluates the findings with a critical perspective. |
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4) |
Presents the outcomes of research and projects effectively in written, oral, and visual forms, in accordance with academic and professional standards. |
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5) |
Conducts independent research on specialized topics within the field, develops innovative and original ideas, and translates this knowledge into practice and technology. |
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6) |
Effectively applies advanced theoretical knowledge and practical skills specific to the field of Information Technology; analyzes and develops current software, hardware, and system solutions. |
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7) |
Acts in accordance with professional, scientific, and ethical principles; takes responsibility by considering the societal, environmental, and ethical impacts of IT applications. |
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