ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
COP4315 | AdMongrel-Digital TV Trends | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ERKAN BÜKER |
Course Lecturer(s): |
Dr. Öğr. Üyesi ERKAN BÜKER |
Recommended Optional Program Components: | - |
Course Objectives: | Developments in media and communication technologies, effects of content on new media technologies and on consumer behaviour |
The students who have succeeded in this course; 1. familiarity to new media technologies 2. spectator behaviour trends 3. companies of new media and working opportunities in the field 4. understand global market competition fields 5. learning interactive content creation 6. learning interactive television advertising |
With this course, the effects of media and communication technologies on audience and consumer behaviour, and related subjects such as global competition, strategies of players in the market will be examined. |
Week | Subject | Related Preparation |
1) | Introduction to media and communication technologies | |
2) | Audience behaviour and trends | |
3) | Mobile and big screen mobile | |
4) | Conditions of home cinema systems and the market | |
5) | How technology evolved and effected the content | |
6) | Guest speaker: Interactive content design | |
7) | Interactive ad technologies, Programming TV Adressable TV | |
8) | Guest Speaker: Puhu TV | |
9) | Market Overview: Media and Telco Convergence | |
10) | How technology affected theatres and big studies, business models | |
11) | The effects of audio technologies | |
12) | Guest speaker: Dolby | |
13) | Guest Speaker: Netflix productions | |
14) | Guest Speaker: Doğan Holding |
Course Notes / Textbooks: | Carolyn Handler Miller, Digital Storytelling: A creator's guide to interactive entertainment 3rd. Edition |
References: | Jason Ohler, Digital Storytelling in the classroom: New media pathways to literacy, learning and creativity |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 3 | 3 | 9 |
Field Work | 3 | 5 | 15 |
Study Hours Out of Class | 4 | 3 | 12 |
Project | 5 | 5 | 25 |
Midterms | 1 | 3 | 3 |
Final | 1 | 15 | 15 |
Total Workload | 121 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. |