NMD3210 Media LiteracyBahçeşehir UniversityDegree Programs NEW MEDIAGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
NEW MEDIA
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD3210 Media Literacy Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Dr. Öğr. Üyesi SİNAN AŞÇI
Course Lecturer(s): Instructor SİNEM İNCE
Course Objectives: This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality.

Learning Outcomes

The students who have succeeded in this course;
Students who take this course;
- will be able to analyze media.
- will be able to understand visual codes and visual literacy.
- will be able to express the relationship between imagination and media.
- can analyze the post-truth and reality.
- can analyze the target and goals of tv commercials.
- will be able to analyze how sight, sound and motion call emotions.

Course Content

The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Meaning of media literacy
2) Asking critical questions
3) Understanding media genres
4) Media and real world
5) What is the truth? What is post-truth?
6) Media and why do we trust?
7) Agenda-setting
8) Mass communication
9) Visual codes
10) Global media
11) Media ethics
12) Commercialism, media, culture
13) Best examples of media literacy
14) Review of the term

Sources

Course Notes / Textbooks: Media Literacy - W. James Potter
Introduction to Mass Communication: Media Literacy and Culture Stanley Baran
Thinking, Fast and Slow- Daniel Kahneman
References: Media Literacy - W. James Potter
Introduction to Mass Communication: Media Literacy and Culture Stanley Baran
Thinking, Fast and Slow- Daniel Kahneman

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 15
Presentation 1 % 15
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 4 56
Homework Assignments 3 3 9
Midterms 1 3 3
Final 1 3 3
Total Workload 113

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. 4
2) To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3) To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. 3
4) To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. 3
5) To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. 2
6) To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. 4
7) To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8) To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. 5
9) To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. 2
10) To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.