Week |
Subject |
Related Preparation |
1) |
Structures and models of communications for companies and brands. Ensuring that the corporate expert understands the expectation chain |
|
2) |
Structures of corporate communications departments
• Team structures their position within the organization chart
• Duties and responsibilities, management of raised expectations |
|
3) |
Agency structures
• Structural units, service and work models
• Expectations and management of the companies which they serve |
|
4) |
Agency Structures
• Accurately determine the client's goals and manage their expectations |
|
5) |
Media Relations
• Expectation management between the brand and media
• Operational business model, news approach of the media etc. |
|
6) |
Media relations management
• Meeting the ideal expectation in media in line with the client's goals. • Managing the expectation of brand/company from the media |
|
7) |
3th path management
• who are they, what is the key point of management • excellence of event or the moments of expectation |
|
8) |
Assigning Final Projects |
|
9) |
Expectation management in crisis communications |
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10) |
Expectation management in crisis communications |
|
11) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
12) |
Communications Expert's Management of stakeholders
• Improving operational competences |
|
13) |
Management of ideal expectation chain |
|
14) |
Group Presentations |
|
|
Program Outcomes |
Level of Contribution |
1) |
List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions. |
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2) |
Have the knowledge of legal methodology and methods of comment. |
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3) |
Comment the modern legal gains with the historical knowledge. |
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4) |
Have the knowledge of philosophical currents of thought which are the bases of legal rules. |
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5) |
Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them. |
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6) |
Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine. |
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7) |
Use at least one foreign language as scientific language. |
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8) |
Have the knowledge of the political and juridical foundation of the state. |
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9) |
Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development. |
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10) |
Have the ability to resolve the disagreements which can violate the social order in national or international level. |
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11) |
Have the ability to prevent the juridical disagreements between individuals. |
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12) |
Have the knowledge of international and comparative law systems. |
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13) |
Have the knowledge of the construction and the conduct of the national and international commercial relations. |
|
14) |
Use Turkish in an efficient way both verbal and written. |
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15) |
Have the professional and ethical responsibility. |
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16) |
Have the knowledge on the European Union’s legislation and institutions. |
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17) |
Have the knowledge on juridical regulations and applications related to economical and financial mechanisms. |
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18) |
Have the knowledge of the operation of the national and the international judicial bodies. |
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